Vishnu Pushpavanam

User Acquisition & Marketing Strategy: - Optimized marketing campaigns by defining precise discount levels and targeting parameters. - Analyzed user cohort performance to reallocate spending toward higher-lifetime-value segments. - Drove user growth to a record 17.71 million Monthly Active Users and 1.76 million new users in a single month. - Systematically reduced customer acquisition cost by 34% (from 95.2 to 62.7) over a six-month period. Product Collaboration & Conversion Optimization: - Collaborated w

Go-to-Market Strategy & Launch: - Conducted market analysis, defining a TAM of INR 40-50 lakhs/month for a new vertical. - Established the operational foundation via a key partnership with TVS, managing 100+ SKUs. Sales & Business Development: - Built a direct-to-garage sales channel from scratch, generating INR 5 lakhs in revenue within 8 months by securing 5 key garage partners.

P&L Management & Revenue Growth: - Drove the CAT category to a record INR 4.93 Crore in monthly revenue while achieving positive EBITDA. - Secured the highest-ever monthly revenue of INR 1.2 Crore in the CLAT category. Pricing Strategy & Operational Efficiency: - Doubled the Average Order Value (AOV) in the CLAT category from INR 16k to 33k through optimized product mix and promotions. - Reduced monthly operating costs by 40% by consolidating live-class batches from 15 to 4 without revenue loss.

Marketplace Optimization & Monetization: - Managed P&L for key categories, contributing ~10% of overall category revenue. -Increased platform monetization by launching a subscription plan, raising commission from 17% to 21% without professional churn. Operations & Quality Leadership: - Automated daily operations for 250+ technicians via a WhatsApp-based system, improving reliability. - Implemented training modules that increased city NPS to 54%, the highest in India.

- Worked on a sustainability project to recycle e-waste with zero emission with the Chemical Engineering team at IIT Madras - Scaled the project from processing 500 grams to 10kgs of e-waste in a span of 3 months - Registered the company under EW2WE to license the technology https://che.iitm.ac.in/~spush/index_ew2we.html