Tim Petzinna

Leading European sales & commercial strategy for a multi-billion-euro consumer goods business, driving profitable growth, strategic customer partnerships and commercial excellence across international markets. Responsible for European customer strategy, customer P&L, key account management, pricing, revenue growth management, channel development and commercial transformation. Leading large cross-functional teams across European markets. Key Achievements: • Delivered above-market revenue growth and improve

Held full P&L and business leadership responsibility for Henkel Consumer Brands in the UK & Ireland, leading the commercial, operational and organizational agenda. Led the strategic integration of Beauty Care and Laundry & Home Care into one unified consumer goods business, driving a comprehensive turnaround focused on profitable growth, market share recovery, operational excellence and organizational transformation. Key Achievements: • Delivered strong double-digit revenue growth and significantly improv

Led the global growth and digital transformation agenda for Henkel Beauty Care, integrating customer and portfolio strategy, revenue growth management, shopper marketing, e-commerce, digital content and new channel development. Drove cross-functional collaboration across global and regional teams to accelerate profitable growth, strengthen brand activation and build commercial capabilities. Key Achievements: • Drove profitable growth through global customer and category portfolio optimization. • Accelerate

Led global sales strategy, international customer management and commercial development for Henkel Beauty Care. Key Achievements: • Directed strategic relationships and negotiations with international retail customers. • Developed global Net Revenue Management strategies to drive profitable growth. • Led cross-functional teams and strengthened commercial capabilities across international markets. • Delivered above-market growth across 15 key international markets through global commercial alignment and eff

Led Henkel’s Retail and Professional businesses across Southeast Asia with full end-to-end P&L accountability. Key Achievements: • Drove profitable growth and operational turnaround across diverse Asian markets. • Developed and executed regional business and commercial strategies. • Led cross-functional teams and organizational transformation in a complex international environment. • Strengthened market competitiveness and commercial execution.

Led national sales organization with full responsibility for key accounts and customer strategy across all retail channels. Strengthened strategic customer partnerships and improved commercial execution, translating strategy into in-store impact.

Led key account management across Germany’s major food retailers, discounters and wholesale customers. Developed customer strategies and strengthened commercial partnerships to drive growth and effective execution across channels.

Worked closely with the Global CEO on corporate strategy, executive decision-making, and strategic initiatives. Supported board-level processes and cross-functional projects, gaining broad exposure to group-wide business priorities.

Led supply chain operations across the US, Canada, and Mexico, including post-merger integration and operational transformation.

Led consulting projects in purchasing and logistics across international markets, focusing on process optimisation and cost efficiency.

Dissertation: "Opportunities and Constraints of Supply Chain Collaboration in the Consumer Goods Industry"

Majors: Business Administration, Marketing, Finance