Vit Vojtech

Expanding previous role Key new responsibilities: Company digitalization - Team leader of cross functional digital team (beyond marketing) Bringing outside knowledge in: - Setting up board of digital natives for regular co-creation - Setting up board of external digital experts for quarterly inspirational session (Google, Adobe, start ups) Setting up technological platform

"Driving the digital transofrmation in Danone Germany" Internal coaching role and project delivery management for all online projects: - Launch of connection programs Aptawelt.de for consumers and Aptawelt-Experten.de for health care professionals - Launch of connection program Milupa.de - FB site Aptawelt set up and launched - Mobile apps launched Close co-operation with Google, socialbakers and media agencies Co-leading global pilot projects

- Full responsibility for communication through digital media for Nutrilon (premium immunity brand) and Hami (superior nutrition mass mainstream brand), careline and complaint management - Reporting to marketing director, 4 direct reports - Establishing digital team (and its member roles), its vision and mission and respective digital strategies and communication - Setting up Facebook strategies for both brands - Establishing new ecommerce platform and setting up promo tools

Managing Staropramen brand (company flagship) - Direct reporting to marketing director, managing junior brand manager - Developing 3Y Value creation plan, 18 month brand plan, - Establishing digital strategy (Eshop, website, FB, CRM) - NPD (11°, White, PET) – from initiation to launch - Developing new positioning and new communication platform - Preparing complete portfolio redesign - Development, production and execution of Staropramen communication

Senior Brand Manager International brand management for segments Joints, Urinary, Diabetes, Diets, Digestive, Multivitamin, Blood pressure and generics (80% of company business) - Direct reporting to International marketing director, managing team of 3 - Developing, presenting and enforcing annual marketing strategies for Walmark markets (CZ, SK, HU, RO, BG, PL, LT, LV, FR) -

Brand manager for Havana Club, Beefeater and Corona - Adapting international ATL communication platform into local environment - Preparing and executing BTL activities: events, PR, promotions, loyalty programs with focus on digital and on-trade

PR management for: - oil refiner and petrol retailer PKN Orlen (event and crisis management) - software developer LCS (press management, responsibility for internal magazine) - energy optimization company Komterm (sharing best practises)

Full creative support for Dove, Perla, O2, Credit Suisse, KFC...

Komerční komunikace(VŠE) – full semester facultative course with marketing and agency experts to train students for their agency or marketing work