Weiwei Flaig

General Management of Hermle Labortechnik GmbH, which provides a wide range of high-quality centrifuges to all over the world from south of Germany, with more than 60 years rich experience and renowned reputation. We became part of Mettler Toledo since July 1, 2022 and continue to develop and offer innovative and versatile centrifuges, widely used in life science, pharmaceuticals, medicine, clinical laboratories and chemical segment.

Lead a team of global and regional product managers worldwide to look after the global product management of Bench & Portable scales throughout the entire lifecycle, from initializing the development of new products through maintaining active products until retirement of obsolete products, and take care of price, place and promotion aspects.

Lead a team of global and regional product managers worldwide to look after the global product management of Bench & Portable scales throughout the entire lifecycle, from initializing the development of new products through maintaining active products until retirement of obsolete products, and take care of price, place and promotion aspects.

-Lead global marketing & product management projects for a 450 million € business; -Market research; -Development and implementation of digital marketing communications strategy, e.g. re-launch & web content development of customer website, products training videos and photo shootings, online campaigns; -PR, e.g. preparation for exhibitions / congresses; -Implementation of branding (HiQ®) strategy, brand governance; -Internal communications & knowledge management;-Global sales reporting & business analytics

Responsible for various global marketing projects; Scope includes specialty gases & equipment, rare gases, packaged chemicals, refrigerants and fumigants

Assessment and development of business opportunities for commercialisation of technological gas-based solutions in emerging geography south & east Asia; Gas application trainings for countries to build up local capabilities; Market sector focus on pharmaceuticals, oil & energy, pulp & paper

Scientific research on gas influences on polymer properties for manufacturing industries; Marketing communication materials development for dry ice (CO2) application innovations for food & beverage industries