Xiaoyu Zhang
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Xiaoyu Zhang
- 1 year and 3 months, Nov 2021 - Jan 2023
Account Director
Hylink digital solutions DE
•Based in Munich, supporting brands from German-speaking countries (Germany, Switzerland, and Austria) to expand in China market. •Mainly managing 2 big brands, German e-commerce luxury fashion brand Mytheresa, and Swiss underwear and lifestyle brand CALIDA. Managing digital marketing activities including digital performance marketing across all Chinese major digital platforms (Baidu, Wechat, Weibo, RED, 360, etc.) and influencers marketing.
- 2 years, Nov 2019 - Oct 2021
Account Director
BOOPIN Media
• Based in Dubai HQ. Managing brands from China to enter the ME, and brands in the ME want to target China including PR, digital marketing, communication strategy, plans and executions. Looking after clients XIAOMI, SHEIN, GAC MOTOR, Dubai tourism, etc.
- 2 years and 1 month, Oct 2017 - Oct 2019
Regional PR & Digital media manager
Hylink Digital solutions
• In charge of PR & Media partnerships, and influencers management for leading e-smartphone brand HONOR MEA (Smartphone brand under HUAWEI consumer business group). Managing 10 markets including UAE, KSA, OMAN, Qatar, Iraq, Egypt, South Africa, Lebanon, Jordan, and Pakistan.
Ausbildung von Xiaoyu Zhang
- 2 years and 10 months, Sep 2015 - Jun 2018
Master of business marketing
University of Wollongong
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