Yannis Zafeiris

Driver of the Digital Marketing Strategy, Digital Transition and IoT into the organization. Supervision of the regional digital roadmap, digital projects, and team. Home Connect® Country Lead | Greece & Cyprus Management of digital B2C and B2B ecosystems (websites, apps, social media, solutions, CRM, consumer reviews) along the entire consumer journey | Greece and Cyprus.

Brand Strategy for the group of brands: Neff, Siemens Home Appliances (until February 2016), Gaggenau and Pitsos*, | Greece & Cyprus Communication Strategy, Public Relations, Advertising Material, Media Planning and Buying, Product launch campaigns, Monitoring and Controlling of the Marketing budget, Marketing Planning. *Pitsos is the market leader for home appliances in Greece, with more than 150 years of heritage.

Development of regional Marketing Strategy of Customer Service for Bosch, Siemens, Neff, Gaggenau & Pitsos | Greece & Cyprus. Online B2C Sales Channels supervision. Product Management for Consumables, Accessories & Services. Consumer complaint management & communication. Implementation, communication and supervision of regionally required concepts and products. Market Analysis. Marketing Planning.

Four-year degree, part of School of Maritime and Industry, department that integrates business and technology. The objective of the study program is to provide students with a balanced mix of skills in management processes, economics, engineering, marketing and communicative skills.