Yawar Anis

Directed digital, content and design teams executing SEO, SEM and social media campaigns that increased qualified leads by 25%. Managed website optimization and UX enhancements using GA4 and SEMrush → 30% higher session duration and 18% lower bounce rate. Designed and optimized paid campaigns via Google Ads, LinkedIn Ads and Mailchimp → 30% more qualified leads. Built integrated content and brand strategies to boost visibility and lead generation across the U.S. market.

Implemented digital strategy raising web traffic by 40% and online revenue by 28%. Managed SEO and PPC campaigns (Google Ads, SEMrush) → 32% better rankings and 22% higher ROI. Directed social media and content programs → 55% engagement growth. Ran PR and brand initiatives earning 20+ media features per quarter. Oversaw Car Tracker division → 48% more leads and 18% higher conversion rate (Facebook & Google Ads). Led “EZ Bazar” app promotion → 350k + downloads via optimized PPC and retargeting.

Drove digital initiatives increasing event revenue by 28% and web traffic by 35%. Managed email and social campaigns expanding audience reach and participation. Aligned creative outputs with marketing objectives for major events.