Yishai Fried

-Develop E-commerce forecasting and modeling frameworks to measure KPIs using MMM and MTA methods. -Guide data-driven budget allocation strategies across multiple regions. -Deliver actionable insights, driving projects with measurable business outcomes. -Conduct Incrementality and A/B tests to enhance strategic decision-making. -Communicate complex analytical findings to stakeholders through reports and presentations.

-Successfully launched new markets, driving substantial revenue growth. -Implemented and managed digital analytics tracking solutions, improving decision-making and data insight. -Evaluated and deciphered complex datasets to support data-driven strategic planning. -Optimized target audience, positioning, and messaging through market research and competitive analysis. -Conducted A/B testing, analyzed results, and implemented changes for improved outcomes.

As Rider Marketing Lead my main mission is: Building a Global Rider Marketing Department to generate leads for applications, recruit and onboard new couriers across 21 countries. My main responsibilities include: Budgeting, Controlling & KPI setting. Campaign management across channels: SEA, Display, Programmatic. Automate recruitment marketing process. Shaping the reporting landscape for performance tracking. Ensuring Brand compliance across all Rider communications.