nur iplikci

BTL marketing – Managing campaigns to revenue uplift, retention, and customer engagement. Constantly improving campaigns to ensure optimum results. Value-creating activities have driven product uptake, engagement, reduced customer churn, and improved NPS. Gathering all BTL marketing communication requests from different departments and preparing a communication plan accordingly, sharing the plan with stakeholders, campaign setup, the audience list preparation for specific needs

The main target of this role is to sell the right product through the right marketing channel with the right price to the right audience. Had weekly, monthly, and quarterly meetings with partners to grow campaigns. Funnel Management: Analysed and monitored every metric for each step to understand user behavior and took actions about trend changes.