Alessandra Bari

My main responsibilities include: - Effective research to uncover our clients’ and the users’ needs and wants - Developing the overall vision and high-level design for the project and effectively communicating it to the various stakeholders - Owning the sales of service design-related projects - Contributing to the organisation’s best practice design methodology, elevating the design maturity and reinforcing colorfy's internal processes - Mentoring other creative people into service design thinking

I focused on how to apply foresight to business problems and to implement strategic outcomes, envisioning the future of mobility: how and why the future could be different from today—to improve planning and decision-making. • Client: - Volkswagen

• Lead the Product Team on the following activities: - Product ownership and Team Lead - Stakeholder management - Responsible for the design methodologies addressed to the product delivery (Design Thinking, Agile, Lean UX) - User research - Workshop facilitation and preparation - Value Proposition - Concept consolidation (customer journey, blueprint, UX requirements) - IA & Experience Flow - Wireframing & prototyping Supervision

Advocate for a Design Thinking approach on projects funded by EU Commission focused on Smart City, MaaS and Social Housing. • Project Management. Supporting the team of researchers on the following tasks: - Secondary Research - Stakeholders Mapping & Management - Concept development - Touchpoints development (physical & digital) - Service Launch and Communication - Workshop Preparation & Facilitation • Clients: - EU Commission - Municipality of Milan

I supported the Design Manager on the following activities: - Secondary Research (Desk Research, Benchmarks) - Insight generation - Workshop preparation & documentation - Experience Flow & Information Architecture - Low-fi designs & Prototyping (Figma, InVision) • Projects - Prototyping a blockchain-based platform for creating and managing smart contracts (B2B) - Defining UI Principles for the new corporate design toolkit

• Clients DoDifferent Global IT Advisor | Solyda (Insurance & Business School) | La Groletta B&B | and much more.

In this international master focused on a user-centred approach we apply constant multidisciplinary teamwork to real cases. We improve to manage service design projects by developing service ideas from contextual research to prototyping.

The course trains to combine managerial and organizational skills with the project for the definition of the “portrait” of territory: - strategies for local development; - design for territories; - brand design and Brand Management; - community planning and social innovation.