Alix Delorme

Managed Guerlain brand activities across France and Europe, supporting luxury skincare, makeup, fragrance, and brand campaigns Developed regional strategies based on luxury beauty trends, customer insights, and brand heritage to enhance brand value Collaborated with product, retail, e-commerce, PR, and client teams to execute projects and maintain brand standards Analyzed market performance and VIP feedback to support portfolio optimization and long-term growth

Managed marketing operations and business growth for core product lines, supporting annual planning, product upgrades, and market expansion strategies Optimized brand communication and pricing strategies through consumer insights, competitor analysis, and channel data to improve market share and reputation Collaborated with marketing, R&D, e-commerce, customer service, and training teams to drive cross-functional projects, evaluate campaign results, and support long-term growth

Supported national marketing for skincare, makeup, fragrance, and personal care portfolios, contributing to product launches, campaigns, and brand initiatives Tracked beauty trends, customer feedback, and omnichannel sales data to provide insights for marketing optimization Collaborated with sales, digital, e-commerce, PR, and channel teams to coordinate campaigns, budgets, and partner management