Amanda Roberts

Contribute to business strategy, brand development and commercial growth. Oversee brand positioning and marketing initiatives, develop strategic partnerships and identify new market opportunities. Work closely with the founder and creative team to support product development and international expansion.

Led brand marketing initiatives and coordinated integrated campaigns across digital, retail and international channels. Developed marketing plans aligned with brand positioning and commercial objectives. Worked closely with senior management, creative teams and commercial departments to strengthen brand visibility, improve customer engagement and support international market development. Also contributed to strategic partnerships, campaign planning and the evaluation of marketing performance.

Supported brand marketing and commercial activities within the luxury fashion sector. Contributed to seasonal marketing campaigns, brand communications and product launches. Conducted market research and consumer analysis to identify emerging trends and customer preferences. Collaborated with creative, retail, PR and digital teams to maintain consistent brand positioning and strengthen customer engagement across different markets.

Studied luxury brand management, strategic marketing and consumer behaviour, with a focus on luxury fashion, retail and premium goods. Developed knowledge of brand positioning, marketing strategy, luxury consumer markets and the management of international luxury brands.