Anastasia Arslan

– in depth market research and analysis for the Chinese and international market – CRM: management clients/partners base – marketing plans and strategies, business development – online marketing for the company – creation of the conception of international partner relations

– coordination of consulting projects (branding and marketing of services, market analysis, project plan, project management, project controls) – CV screening, interviews, candidates evaluation during one annual project – full analytical support of projects – introduction of IT-products, assembly CRM-system – Communication Manager in international conferences (event management) – digital marketing, design of materials – mentor for 2 Junior Consultants

– preparation, design, development, and the creation of analytical reports in projects of 1) HR-consulting department (training, assessment, HR-branding, HR-audit) 2) management consulting (branding, marketing, KPI & Balanced Scorecard, knowledge management) – counseling clients – preparation and holding of conferences, exhibitions, etc. (event management)

– HR-audit and evaluation of candidates – graduate recruitment at career-fairs and social media – labor market analytics and preparation of analytical reports – management and strategy of social media channels – formation and evaluation of the existing HR-branding – SMM and digital marketing

– conducting interviews – formation of job descriptions – management candidates base

Master thesis: 'Strategies to deal with digital disruption - a research in the field of the Fintech between Europe and China'