Andrea Del Core

•Ensure alignment of the sales strategy for specific project/case with NSN Technology proposition inside Customer Corporate departments. •Work with Customer Team, Head of Sales, Technology, Technical Sales Teams to define, implement and execute on account plans and strategy. •Agree case proposition and required case support with involved Business Lines and third party partners. •Assure competitive offer creation maximising synergies among Systems, Management System and Service. •Lobby and engagement w

•Continuous lobby and engagement with Technical and Operational customer departments •Debate Mobile Backhauling and Microwave value proposition in CxO forums. •Bring NSN Mobile Backhauling value proposition at Customer Team Heads and Account Managers attention. •Building business cases/plans with the Account Managers/ Customer Team Head to achieve long and medium term objectives. •Work with the Customer Team, Sales Directors, Technical Sales to implement and execute the account plans and strategy for

•Steer all the Transport Network sales in each Telefonica affiliate in strict cooperation with countries Customer Teams. •Agree and align NSN Transport Network sales plan among Telefonica Global Account, Country Customer Team targets (sales, new deals, profitability) and respective Regional sales management. •Business Unit sales development plan definition with each NSN Sub-Region/Country Customer Team •Represent the Business Unit in deal closing, including price strategy definition and approval proces

•Direct Technical Sales Support for business development and commercial negotiation activities. •Lead a team of 10 senior engineers. •Vodafone Microwave Global Price Book negotiation •Provide market, industry and competitive analysis •Pricing and offering strategies definition •Maintain and develop Sales and Technical Sales world wide know-how on: transport networks, systems and applications, sales management tools and emerging trends.

•Life cycle management of an existing product line: mature and decline product stage management. •Life cycle management of a brand new product line, from bullet requirements definition to market introduction phase.