Andreas Hummel

• Development and delivery of the global corporate communications, brand and reputation strategy and tactics including group-wide global governance, considering global business and customer relevance and impact • Governance of the global corporate reputation - strengthening company reputation and leadership position through active dialogue with a broad group of external and internal key stakeholders while putting company purpose into tangible action • Establish trusted relationships and provide advice and

PO Marketing Communications: • Accountable owner of PO (Polyolefin) Borealis corporate marketing communication area • To develop,define and decide global marketing communications strategies according to the marketing plans of the various business areas across the PO in order to position Borealis to gain market value as well as to maximise awareness positioning of Borealis’ offering and support business activities in accordance to its business model • To drive and ensure professional and global performance

- People management responsibility - Leading cross-cultural global project teams - Accountable owner of overall corporate branding and reputation of corporate, technology and product brands - Develop and drive various industry positionings to ensure profit maximisation - Development, preparation and implementation of marketing communication strategies/ planning across operating industries - Planning, coordination and implementation of entire BLT activities - Creation/ planning/ monitoring/ evaluation

Responsibilities in terms of Communication: - Preparation and implementation of communication strategies - Planning and coordination of ATL & BLT activities - Creation/ planning/ monitoring/ evaluation of communication activities - Planning, coordination and implementation of communication projects (Nokia, RIM, Microsoft,...) - Planning, coordination and implementation of direct marketing activities in combination with CLM - Planning, coordination and implementation of press releases, internal and external

- Reporting directly to BU Management in France/Paris - Development of marketing- and communication strategies - Definition of marketing mix (Product, Price, Promotion, Distribution) - Supporting european sales force (NSOs) - European wide product launches incl. definition of MarCom - Market- and competitors analysis incl. strategy definition - Definition of product portfolio - Planning of budget and cost control - Coordination of internet presence and press activities

- Member of sales and service team - Planing and implementation of various relief activities - Support of logistical planing of medication

- Implementation and leadership of marketing team - Strategic marketing planing (strategy development in terms of product, price, promotion and distribution) - Definition of product portfolio, competitor benchmarks - Coordination of operative marketing activities (events and fair organization) - PR coordination, internal and external press activities

Y2K Project Implementation