Andres Fehrenz

Lead generation and demand generation manager for an international education platform connecting Indian students with university admissions and Ausbildung placements in Germany. Responsibilities include building and managing B2B and B2C pipelines, developing market positioning and brand presence from scratch, creating demand through SEO, content, and social media channels, and nurturing leads from first contact through to enrolment. Also involved in product development — shaping the service offering based

Own and oversee the full digital marketing function for a B2B SaaS and IT marketing agency serving clients across the US, UK, and German markets. Hands-on across every marketing discipline — from content strategy, SEO and GEO, to social media, ABM, demand generation, lead nurturing, and email marketing. Lead a team of writers and contributors while staying directly involved in production, editorial standards, and campaign execution. Integrate AI tools (ChatGPT, SurferSEO, Jasper, NeuronWriter) into daily wo

Built and led the entire content and marketing function for a B2B SaaS platform and flagship trade magazine serving the EMEA market — starting from zero. Led a distributed editorial team of 25 writers across New York, London, Seoul, Chennai, Mumbai, and Hyderabad. Owned content strategy, editorial direction, SEO infrastructure, and demand generation programmes across print and digital channels simultaneously. Scaled monthly platform traffic from 0 to 1.5 million visitors, built entirely from scratch, while

Led content strategy and brand positioning for a sustainability-focused B2B company in the DACH market. Developed inbound content programmes, lead generation strategy, and B2B client acquisition content targeting the clean energy and sustainability sector. Successfully negotiated and signed a two-year contract with the Belgian Royal Household for an environmental research project on nitrogen reduction through poplar tree cultivation — one of the most significant deals closed during this period.

Led content development and strategy across all marketing channels for a SaaS and IT solutions provider serving the EMEA market. Managed a 35-person international content team across the US, UK, and India. Restructured website content architecture post-merger, improving SEO performance, navigation, and user experience. Scaled platform traffic to 30 million monthly visitors — a 30% increase achieved in nine months. Increased conversion rate by 15% through content restructuring and campaign optimisation. Deli

Senior journalist and editor covering enterprise technology, SaaS, financial markets, and business for leading B2B trade and industry publications across EMEA, the US, and Asia. Published 500+ articles including long-form features, market analyses, executive interviews, and investigative reports for specialist audiences. Covered major companies and institutions across technology, finance, and business sectors — interviewing C-suite executives, analysts, policymakers, and industry leaders globally. Built d

Der Kurs war in fünf Teile unterteilt: Marketing Management, Suchmaschinenoptimierung (SEO), Social Media Marketing (SEA), Digitalisierung und International Project Management Association (IPMA - Level D).