Angeliki Kalogeraki

Led quantitative and qualitative research, translating insights into strategic recommendations for corporate and academic partners. Built strong stakeholder relationships by presenting findings at international conferences and acting as a mediator between faculty leadership and junior researchers. Oversaw budgeting and headcount planning, strengthening project management skills through combined research, teaching, and administrative responsibilities.

Project-based position where an ROI-focused digital campaign, optimizing engagement metrics, was developed. The campaign led to an increase in product sales of up to 10%. Led consumer insight research, evaluating qualitative feedback through LIWC analysis to derive sentiment and authenticity insights.

Managed end-to-end marketing campaigns, aligning branding strategies with business objectives. Creation of viral Thought Leadership articles. Designed and implemented ROI measurement frameworks and reporting tools for a 1,200-person organization, delivering strategic insights to senior leadership. Coordinated cross-functionally, ensuring alignment of strategy across global teams and business units and data-driven decision-making.

Managed financial reconciliation and vendor accounts, ensuring data accuracy and compliance. Assisted in financial reporting and analysis, supporting business-critical budgeting processes.

Conducted sales performance analysis, identifying key trends and recommending efficiency improvements. Assisted in the development of financial policies, ensuring alignment with corporate objectives.

Dissertation: Consumer perceptions of innovation: Empirical research on sustainable product innovations and online communities Research Exchange: University of New Hampshire, NH, USA Publications: Three papers, under review, in peer-reviewed journals Conference Speaker: Academy of Marketing Science (2025, 2024, 2023); European Marketing Academy (2025, 2023); Product Development Management, DC (2024); Innovation & Product Management (2024)

Thesis: The impact of brand image positioning strategies on customer-based brand equity and firm performance

Student Exchange: International School of Management, Frankfurt