Angelos Georgiou

* I manage Nielsen's relationship with the retailers in the Bulgarian market looking after a big portfolio of multinational and local chains such as: Rewe Group, Carrefour, Metro, Piccadilly (Supermarkets), DM (Health & Beauty), Shell, OMV, EKO (Petrol Stations). * My team also includes 2 RS Executives who are reporting to me.

Throughout this period i lead some major FMCG accounts in the U.K. market such as Weetabix, Warburtons, Silverspoon, Jordans & Ryvita and Tata Global Beverages. Everyday responsibilities: * Presenting strategic insights, such as Brand Planning & NPD reviews, to Senior Management. * Helping client Brand & Category teams maximize their Marketing ROI. * Working closely with other Nielsen departments (Analytics, Media) to ensure an integrated service. * Mentoring the team's Client Managers.

Managed the Cheese (Castello, Finello, Authentic Danish Cheeses) and Whipping Cream portfolio, reporting directly to the Country CEO. Main tasks included implementing the Marketing Strategy (significant investment in ATL and BTL activities), NPD and Trade Marketing. Major achievement:The launch of ‘Arla Authentic Danish Cheeses’ umbrella brand in Sep. 2009 was a major strategic success with market share in the crucial Hard cheeses subsegment (45.000 tons per annum) increasing from 3% to 4,5%.

Throughout a period of 7,5 years I covered various strategic Marketing roles. Primarily I managed for 5 years the Exports unit of the company which flourished to an annual turnover of 5M Euros (export markets included Cyprus, Italy, United Kingdom and Spain). The role included both business plan development ,as well as, management of trade procedures and paperwork. In addition to this I filled parallel Marketing roles: Assistant Brand Manager Yoghurt (main brands Danonino and BCool) and Insights Manager.

Main courses included Marketing, Economics, Human Resources, Statistics, Accounting and Operations Management. Electives and dissertation were focused in the area of Tourism Marketing. Dissertation topic: Activity Holidays in the U.K. A Marketing perspective.

Double Major degree in Management and Marketing