Anna Oberwalleney

Leading the marketing and brand management activities for Notabag. Notabag is a young, award-winning German brand driven by the idea that functionally useful products improve our lives. We create quality products that simplify daily life while increasing our positive impact on the environment.

Horizontal Concepts | adidas by Stella McCartney | Brand Engagement • Leading athlete integration into multiple key brand campaigns per season • Concept to Consumer: ensuring athlete support in product/concept introductions • Briefing vertical category teams and markets on product roll-outs • Managing global brand experiences for new and key contracted athletes • Developing and managing the Omni-Channel Athlete Servicing Team • Agency and budget management

• Driving strategic planning, selection and integration of athlete influencers in adidas by Stella McCartney and Women’s campaigns, activations, and product launches • Athlete activation and content creation with Communications, Digital, PR, Retail teams and external agencies • Facilitating and interpreting asset tracking studies to support portfolio management decisions • Developing innovative tools, services and programs to optimize asset experience in Retail and E-Commerce

• Executed seasonal line adoption, forecast and pricing • Built assortments for various channels and specialty locations • Performed analysis of Tennis business to support strategic decisions and new product developments • Created renders and content for sales/merchandising tools • Coordinated retail space set‐up for seasonal territory integration meetings

• Collaborated and aligned with various teams, including Go-to-Market, Product Marketing, Sports Marketing Categories and others, to ensure asset (athlete influencer) support in product introductions • Managed the creation and execution of a Global Product Seeding Program aimed to increase brand engagement, build brand desire and support brand stories and their exposure to consumers

Dedicated accountant for over 15 Corporate Solutions clients including Pfizer, Coca-Cola and other Fortune 500 firms. • Responsible for accounting activities related to project, facility and leasing management • Ensured accurate recognition of revenue in compliance with contract terms • Prepared balance sheet reconciliations and client reports in a deadline and high volume driven environment • Used personal and technical skills to cultivate and strengthen client relationships

• Coordinated activities to ensure efficient operational organization and strong working relationships with tenants • Provided excellent customer service as first point of contact to tenants and vendors • Coordinated activities of engineers, staff and external vendors to fulfill tenant needs • Managed efficient staff communication via daily security and construction memos

• Managed projects related to the execution and planning of networking events • Collaborated on creation, design and execution of e-marketing strategy

International Business Strategy, International Finance, International Marketing, Culture and Organization

Double Major: Finance and Marketing