Anna Rothkopf

Planning and execution of custom research for clients' strategic planning. Managing international research projects and overseeing global analyst teams Presenting engaging insights and actionable recommendations, leveraging qualitative and quantitative inputs to clients.

Seized an opportunity to collaborate with CCI Cotting on the repositioning of a UNESCO World Heritage Site in Switzerland Qualitative and quantitative analysis of two large online surveys to identify new positioning and business opportunities Prepared full presentation of finding Developed strategy recommendations for principle consultant

Responsible for growth of company's revenue by selling inflight media to European businesses and advertising agencies Managed/developed close working relationships with existing and new clients. Liaised with Creative Department to ensure ads were delivered in the quality required and within the deadline Supported Head of Sales (German magazines) – daily forecast, flatplan Part of ‘Next Generation’ – future leadership team trained to become managers of new magazines

Co-developed communication/sponsorship strategies for international corporates such as Samsung Switzerland as well as public sector and museums Attended client meetings to set project objectives Conducted qualitative and quantitative analysis of brand communication and sponsorship strategies Data collection – employee/stakeholder interviews, workshops, competitor analyses, trend research Presented findings and recommendations to clients’ senior management

Worked on a research project, evaluating the impact of a marketing campaign of a leading international financial services firm Ran on-site interviews in various ski resorts Conducted multivariate analysis of all data with SPSS Prepared PowerPoint presentation of all findings for client