Dr. Anna Singh

• Providing program management and strategy support across customer and partner engagement, communications, community engagement, and overall strategic initiatives and processes • Leading and managing ad hoc projects and special strategic topics

• Working with strategic key accounts from the manufacturing & automotive industry on introducing new cloud solutions for modern work • Supporting customers in their business strategy planning and their organizational change management

• Orchestrating the Celonis software rollout and enabling customers to generate added business value by using Process Mining in their companies • Conceptualizing and delivering proof-of-concept projects for potential customers to demonstrate the business value of Process Mining

• Conducting research on corporate digital transformation and the executive role of the Chief Digital Officer. Results have been published in diverse outlets (e.g. MIS Quarterly Executive). • Designing and carrying out courses and seminars, also in cooperation with corporate partners; supervising (teams of) students, guiding student assistants

• Coordinating the academic and corporate partners • Managing events (e.g. DLD campus lecture) and committee meetings

Conceptualizing and conducting a market study

Eigenständige Durchführung eines Tutoriums für das Pflichtfach Wirtschaftsinformatik im Grundstudium BWL.

Digital Media, Strategic Marketing, Consumer Behaviour

Digitale Medien, Informations- und Kommunikations (IuK) Technologien