Annabelle Paganelli

Drive the digitalization for IKEA Germany across all channels by coordinating between IKEA Group Product Organisation and local functions to bring new digital solutions live to the German market and our customers and co-workers

Head of Operations Team eCom (member of executive group eCommerce Ikea Deutschland GmbH & Co.KG) Developing the eCommerce business areas and according team members - Customer Experience (Customer Insights, Customer Journey Mapping, Onsite Experience, UI, Delivery Experience, After Sales Experience - Operational Processes (Fulfillment, Payment, Fraud) - Business Intelligence

Responsible for eCommerce Development of Country Markets Ukraine, Kazakstan and Belarus (Marketing, Sales and Operations from CX perspective, incl. P&L responsibility)

Development of Strategic Pricing: - Competitive Pricing - Price Communication - Customer insight generation/ analysis - International price level analysis and setting - Price architecture design as Product Owner

KPI Analysis; Category Management; Market Analysis

Innovationsmanagement; Marken- und Wettbewerbsanalysen; Sales Support

BI; Marketing Intelligence (CLV, ROMI)

E-Markt-Prozessmanagement, Brand Management, Mutli-Channel-Management. Masterthesis: Preismanagement im Multi-Channel-Marketing - eine Betrachtung aus aufbau- und ablauforganisatorischer Sicht

Marketing; Markt-, Werbe- und Medienpsychologie Bachelorthesis: Das Geschäft mit der guten Sache oder wie sich der Dritte-Person-Effekt beeinflussen lässt