Anne De Vos

Director Sales & Marketing SAFC to develop and execute the tactical marketing plans for SAFC (production division for Sigma Aldrich $220 Million) in EMEA. Global strategy, strategic account focus & marketing plans to develop good value propositions for high specialty chemicals & Media to the biopharma industry. Developed value proposition for diagnostic customers in EMEA.

Leverage, implement and translate the global strategic initiatives into a regional sweet goods strategy to deliver twice the market growth for the segment. Developed a 3 year EMEA sweet goods strategy (2010 – 2012) and an implementation plan based on consumer understanding, sensory science, flavour creation & application. Leverage, implement and translate the global strategic initiatives into a regional sweet goods strategy to deliver twice the market growth for the segment.

Successfully implemented the change from technical selling to a marketing driven sales approach for savoury flavours by creating marketing tools for sales people that give access to new projects & business opportunities. Customer centric flavour & trend presentations focusing on creating value to the customer brands were key differentiators in the market

Marketing, International Marketing, B2B marketing