Antje Rummel

Global responsibility for Emerald Foods' four brands New Zealand Natural, Killinchy Gold, Chateau and Zilch as well as Mövenpick ice cream under license in the ANZ markets by providing direction, guidance, and leadership to the marketing department as well as the wider business.

Accountable for owning the customer experience through driving profitable customer behaviour by focusing on loyalty, satisfaction and retention. Creating a corporate culture, where the customer and their needs come first and to shape corporate strategy where customers are concerned. Other responsibilities include focusing on growing customer share, customer base and increasing profitability for the company.

Developed the B2B Marketing and internal stakeholder engagement strategy and experience for Miele ANZ. This plan encompasses leading edge programme structures, multi-dimensional delivery systems and process design to ensure consistency and reach of initiatives and programmes to build passion for brand, sales capability and maximise Miele sales conversion including budget responsibility.

Developed strategies nationally across all channels (Foodservice, Retail and Boutique) for the Mövenpick Ice Cream brand to end consumers as well as trade. Designed and implemented brand and marketing plans to achieve the growth of sales and market share in the country with full P&L responsibility.

Developed and deployed the national marketing strategy, by implementing tactical and operational projects in line with the brand values and guidelines.

Lead and managed operations for Lindt Chocolate Cafes in Victoria including training and development of managers (succession planning and performance reviews).

Responsible for marketing management and design execution of eight brands, particularly the Amanti Coffee brand including agency management.

Responsible for the performance and profitability of all NSW boutiques, including the Bondi Beach Flagship boutique.

Created, managed, developed and implemented a variety of campaigns, brand designs, identities and visual communication projects across media (print, digital, experience)

Performed role in the design of print, identity, multimedia & web design

Parallel to dual studies at Duale Hochschule/Open University

Business Management, Business Strategy, Leadership, Motivation, Profit & Loss

Graphic Design, Multimedia Design, Motion Design, basic Business Management