Arvind Upadhyay

With Blue Terra, I invest in seed stage tech startups.

We produce kick-ass instant win games to harness the convergence between Lotto and Casino Gaming. Our first few games are already live across Lottoland's websites. Reach out to know more!

Currently serving as Director for all conversion rate optimization projects (CRO) at LeROI with full responsibility of its own CRO product CRO UP (http://www.cro-up.com/).

With Bigpoint as its strategic partner and other blue chip investors, WHOW Games has set its sight on becoming the market leader in the social gambling space in Europe. Our first product is live at www.jackpot.de

3LuckyGuys was a group of companies providing real-money gaming and related services across devices. Our first product Casinovertise helped real money companies connect with a wide array of web and mobile affiliates. Our second product LuckyRoyals provided a tablet-focused real-money gaming experience to end-users. My role in the capacity of a co-founder was in handling the business development, marketing, and operations of the company. We got acquired by WHOW Games GmbH in the first year of our operations.

- Responsible for all business development activities. - Form and maintain strategic B2B relations with Social Networks and Game Developers. Facebook Operations - Managed Facebook operations including User Acquisition, Ad-Spend, Ad-Optimization, and Data Analytics. - Generated an MAU of 2+ Million and increased month-on-month revenue by 70% during the entire term of the project. - Proven results with Facebook Ads with CTRs of four times the industry standard and at 60% lower CPAs.

Created structured processes and relevant documents for all Business Development activities of the company and built up a client-info database from scratch.

Gained first-hand product management experience by assisting in the launch of three social games for a start-up that was very new in the industry. Accordingly, had the opportunity to directly co-operate with every employee of the company on the projects.

- Worked on a green-field project for Microsoft from scratch in a team of three and successfully implemented several Business Intelligence solutions on Windows Mobile. - Gained in-depth knowledge of various BI tools and practices such as Cube Browsing, Scorecarding, Ad-hoc Access, RS Reports, and PerformancePoint Reports.

Strategy, Marketing