Atanas Aladjov

is available. ✅

Inhaber, Strategic e-Commerce and MDM Consultancy, Time2Know

Almere Stad, Netherlands


SAP Commerce Cloud
B2B and B2C strategies
Master Data Management
Product Information Management
Business-IT Alignment
E-Mail Marketing
Online user experience
Project Leading
Business Analysis
Change Management
Organization Development
Product Owner
Supplier Management
New Business Development
Single-Source Publishing
Information Architecture
Education Management
Test Management
UAT Strategies
Digital strategy
Digital Marketing


Professional experience for Atanas Aladjov

  • Current 18 years and 6 months, since Jan 2006

    Strategic e-Commerce and MDM Consultancy


    Core competence in e-Commerce, Master Data Management (MDM) and Multichannel. • PCM, PIM and CMS • Online strategies, Marketing and digital Commerce (B2B / B2C / B2E) • Expertise in e-Commerce platforms, like SAP Commerce (hybris), Heiler and Intershop • Business-IT Alignment, Change Management and Organization Development • Multichannel Retail and Multi-brand Optimizations • Supplier and Contract Management, e-Procurement • End-User Enablement and International Rollout of online solutions

  • 1 year, Apr 2019 - Mar 2020

    Business and Functional Consultant SAP Commerce

    Daimler AG

  • 1 year and 6 months, Oct 2017 - Mar 2019

    Strategic Business Consultant SAP Commerce Cloud

    SPAR ICS - Information and Communication Services

    Activities: § Shape the strategy for SPAR Commerce Accelerator, based on SAP hybris B2C model. § Business analysis of core functionality for all online stores and Omni-channel activities. § Audit of the current system landscape and architectural “pain-points”. § Review of platform Migration Process – vision, planning and realization. § SME “SAP hybris Promotion Engine 6.* realizations”. § A member of Promotion Task Force – unification of promotion support for all countries.

  • 1 year and 11 months, Jul 2015 - May 2017

    Interim e-Commerce Development Manager


    Activities: § Overall consulting on digital Commerce and PCM § Advisory on Multinational Rollouts and roadmaps (B2C) for digital corporate initiative mySleep § Product Ownership, Prioritization and Planning § Conceptualization and Design of the final solution based on hybris and Oracle infrastructure § Lead advisor on SAP hybris Commerce Suite

  • 6 months, Jan 2015 - Jun 2015

    Principal Consultant – Multichannel Commerce / PCM

    Henkel AG & Co. KGaA

    Activities: § Overall setup of Project Structure – Project coach of the hybris partner Valtech § Design of Application Architecture based on SAP system landscape § International Rollout strategies and Inventory portfolio § Planning and execution of requirements workshops § Product Ownership and User Enablement

  • 1 year and 4 months, Sep 2013 - Dec 2014

    Principal Consultant – e-Commerce / MDM

    Yves Rocher

    Activities: § Chief hybris e-Commerce Consultant / Product Owner § Design and Re-platforming of Yves Rocher’s leading PCM / e-Commerce solution § Advisor to the Project Director § Functional Team Lead § Consultant for Implementation Strategy § Responsible for Planning and prioritization of development activities

  • 11 months, Sep 2012 - Jul 2013

    Business Advisor

    Business & Decision

    Activities: • Business Strategic Advisory • Project Recovery and Coaching • Principal Functional expert hybris platform • Support R&D for growing company's expertise in PIM and e-Commerce • Know-How development • Sales strategies for e-Business

  • 9 months, Oct 2012 - Jun 2013

    PIM Functional Expert

    Groupe SEB

    Activities: • hybris SME, • Overall Corporate Online Strategy • Product Ownership • Roll-out of multinational e-Commerce project Tefal Shop ( • UAT planning and coordination

  • 2 months, Sep 2012 - Oct 2012

    SME about CMS and Multichannel Solutions

    Alfa Laval

    Activities: • Lead Consultant for adopting CMS platform, using hybris Multichannel Suite • Hybris expert PCM, multichannel realization and B2B e-Commerce • Process Optimization

  • 7 months, Mar 2012 - Sep 2012

    Principal Consultant PIM and e-Commerce

    Papyrus (Gothenbug, Sweden)

    • Principal Consultant for Data Governance, PIM and Online Strategies • Functional Team Lead, responsible for the complete delivery of functional specifications • SME for Enterprise adoption of PCM platform hybris • Supporting Adviser for Change Management activities • Architecture Designing and Data Modelling • Process Innovations and Enhancements

  • 5 months, Aug 2011 - Dec 2011

    Senior MDM Consultant / Multichannel specialist

    foryouandyourcustomers AG, (Zurich, Switzerland)

    • Strategic multichannel consultancy for retail and manufacturing – Philips, Liebherr, Location. • Independent MDM and PIM software evaluation (hybris, Intershop, heiler, Riversand, JCatalog) • Conceptual Architectures of e-Business solutions • Corporate Development and Education • Information Architecture and Quality Management • Authoring articles concerning PIM, Product Content Structures and User Enablement

  • 2 years and 2 months, Jun 2009 - Jul 2011

    Senior e-Commerce and PIM Consultant

    Unic (Amsterdam, NL)

    • Client Consultancy in Product Information Management (PIM), e-Commerce and e-Learning • Project Management and Product Ownership of international clients like Bobcat, Nikon, Fabory and Bridgestone • Software and information architectures of e-Business solutions, using Hybris platform • Change Management, Rollouts of complex online platforms • Introducing Agile Practices and Processes in the company • Inspiration and Design of UnicVersity as a Corporate Education process • Delivery of Knowledge sessi

  • 1 year and 10 months, Aug 2007 - May 2009

    Senior Project Lead / Technical Architect

    Eperium Business Solutions

    • Client Consultancy in the domain of e-Commerce and e-Procurement • Project Management of the Rezidor e-Procurement System – rezPIN • Project Management, Risk Assessment and Coordination • Modelling and Design of large-scale Web Shops, using Intershop platform • Investigation “Optimal Requirements Analysis and Application Architectures”, called e-Success • Designing and implementing the Eperium Academy of Excellence • Mentoring a distributed team (India) in Agile practices, IT technologies and Soft

  • 5 years and 7 months, Feb 2002 - Aug 2007

    Best Practices Consultant / Project Lead


    • Product Usability and Best Practices • Domain Application Architectures applying MDA • Client Consultancy and Analysis of customer requirements • Member of the Product Owner Group • Project Management and Mentoring of Elite company personnel • Development of usage patterns, samples, solutions and best practices • Developing advanced courseware materials • Advanced Training Delivery and Courseware Development • Technical Communication projects – authoring and review

  • 2 years and 6 months, Sep 1999 - Feb 2002

    Principal Trainer / Technical Consultant


    • Project Design and Consultancy • Analysis, architecture and design of distributed systems • Consultancy on vast CORBA/Java projects • Developing courseware materials and Multimedia design • Information Architecture • Teaching Professional ICT Courses for leading IT institutions

  • 3 years and 2 months, Aug 1996 - Sep 1999

    Software Engineer / Quality Assurance Engineer

    Insession Ltd

    • Design, architecture, implementation and testing of Transfuse (quote: “Transfuse provides client application interfaces for the C++, VisualBasic, Java, and COM”) • Design and implementing of compiler system called CodeSync • Architecting a Distributed solution using various CORBA ORBs. • Distribution over different software platforms and packaging. • Full-featured user-friendly installations for the company products provided with multimedia demos and technologies.


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