Attila Vendegh

Managing all marketing and communication activities of Scania in Central Europe (Czech Republic, Slovakia and Hungary) in close cooperation with central office in Sweden and the retail network in Central Europe. Main objective is to maintain the position of Scania as a premium brand and increase consideration and trial of new Scania products and services amongst customers and drivers.

Responsible for the integrated marketing communication plan surrounding the successful launch of Gillette Fusion in Central Europe and the following year on year increase in shares, awareness, trial levels together with consumer engagement of the Gillette and Old Spice portfolio products. Lead digital innovation at P&G in Central Europe by entering SEO, PPC, Mobile and Social Media and emphasized the importance of diligent monitoring and analysis of data coming from online activities.

1. Contributed to the development of a B2B marketing and media plan for STIHL dealers across the U.S to drive loyalty of current users and engage new customers. 2. Responsible for analysis, SEO maintenance, and data based improvement of the main STIHL website. 3. Lead and coordinated the development of uniform and customizable websites for the STIHL dealers. 4. Contributed to the organization of the Professional STIHL Timbersports and college STIHL Timbesports Series