Aude Valentin

Marketing Director, Fine Papers. Global Brand management and Communication. - Developped sustainability strategy, launched eco designed ranges - Implemented brand portfolio rationalisation and rejuvenation through global communication campaigns. - Supervised local marketing with 116 countries - Managed a team of seven. Marketing Manager, Arjowiggins Canson - Launched a creative stationary brand in Crafts retail in Europe and the US. - Rationalised and rejuvenated three product lines.

- Redefined Brand Strategy with focus on the “aperitif” moment and launched new advertising campaign: visual identity and avertising, posters, infomercial, PR, events. - Managed a Brand Manager Assistant and a trainee.

Brand Manager LU France, 2001 – 2004 - Rejuvenated a line of social conviviality snacks - Built a development plan for Paille d’or biscuit brand - Managed a European innovation project: concept, R&D brief, research plan and launch plan. Brand manager Poulain at Cadbury Schweppe, 1998 – 2001 - Launched Poulain 1848 drinking chocolate and “Copeaux Gourmands”; developed a user-friendly packaging across the range. - Implemented sales promotion

Marketing