Aurélie Leborgne

Selbstständig, Free lance consultant in marketing and luxury, freelancer // Freiberufler
Munich, Germany

Fähigkeiten und Kenntnisse

Analitical skills
People leadership when it comes to motivate people
Hability to listen to the others
Project management
Store training
Creativity

Werdegang

Berufserfahrung von Aurélie Leborgne

  • Current 11 years and 2 months, since May 2015

    Free lance consultant in marketing and luxury

    freelancer // Freiberufler

    Consulting, interim management. SKILLS: - Business strategy - Collection management and product development - Customer experience: selling ceremony, training development and animation - Project management - Luxury theory - Data analysis EXPERIENCE: - 9 years of professional experience in Marketing, Luxury, Training, Teaching, Events and Project management at Louis Vuitton, Hachette and Publicis Events. - International experience in France, China and Germany.

  • Current 11 years and 3 months, since Apr 2015

    LECTURER - LUXURY MARKETING

    European University

    MBA Courses on the topic of Luxury Marketing, 3 hours per week, starting in April 2015

  • 1 year and 6 months, Jan 2013 - Jun 2014

    Senior Product Manager - Leather Goods - Unique Pieces

    Louis Vuitton

    - Hard-sided: new offer implementation (stores stratification); collection management (> 650 skus); new tools development, training conception and animation (3 trainings delivered); sales analyses. - Mon Monogram & Personalization: new products developments, orders follow up; network analyses; new tools development (swatches book, newsletters). - New Project management: global launch of Mon Damier Graphite, new personalization dedicated to men.

  • 1 year and 11 months, Feb 2011 - Dec 2012

    Product Manager - Leather Goods - Rare & Exceptional Group

    Louis Vuitton

    - Haute Maroquinerie launch: conception of global tools for stores; conception of training program ( 10 1- week trainings delivered); development of internet Blue Kiwi community; sales analyses. - Special Orders: global overhaul (rules, selling ceremony, new tools, training conception and animation), production follow up. - Others: Louis bag: production follow up and events; Link it (ERP): development of the tool for Marketing team and training.

  • 2 years and 1 month, Jan 2009 - Jan 2011

    Product Manager - Leather Goods - Permanent products

    Louis Vuitton

    In charge of Monogram, Monogram Idylle and Icons - Monogram: development of Woman city bags, collection follow up (brief, network, global review; sales analyses), tools and training - Monogram Idylle : management of the collection launch; global communication tools. - Iconic products: organization of stores animations, rewriting of products sheets, web animations.

  • 11 months, Feb 2008 - Dec 2008

    Junior Product Manager - Leather Goods - Permanent products

    Louis Vuitton

    Junior Product Manager on Monogram and Monogram Multicolore

  • 1 year and 3 months, Oct 2006 - Dec 2007

    Project Manager

    Publicis Events China

    - Events conception and production, budget follow up (total managed: €450 000), customers management. - Team management: up to 30 people during events. - References: Johnson & Johnson, Accor, Pernod-Ricard, Holcim

  • 6 months, Aug 2005 - Jan 2006

    Product Manager Assistant

    Larousse

    Participation to the development of new lines of French dictionaries and educative books (MM€30 per year, 30% of Larousse TO): brief, training tools, focus groups. Weekly and monthly sales analyses.

  • 1 year and 1 month, Jun 2004 - Jun 2005

    Marketing CRM and Events Assistant

    Louis Vuitton

    - Organization of store events in France: product launches, commercial events, prestige events (LV Cup, LV 150th anniversary). Quantitative and qualitative analyses of the results. - Budget management (over MM€1). - Market studies: Chinese clienteles; German watches customers (focus groups).

Ausbildung von Aurélie Leborgne

  • 3 years and 1 month, Sep 2002 - Sep 2005

    Latin Literature

    University of Paris- Sorbonne, Paris IV

    Latin and French Literature of the Renaissance, with high honours. First translation in French of Italian Poet Quinziano Stoa, Orpheos Libri Tres, Book 1. Analysis of the demiurgic power of latin poet of the Renaissance Jean Second

  • 3 years and 10 months, Sep 2002 - Jun 2006

    MARKETING

    HEC SCHOOL OF MANAGEMENT - Paris, France

    Marketing, Publishing, Luxury, Consumers goods

  • 3 years and 1 month, Sep 1999 - Sep 2002

    Literature and Languages

    Lycée Louis-Le-Grand, Paris

    Preparatory class for competitive exams. Three years of very intensive studies in Literature and Languages.

Sprachen

  • French

    C2 (Verhandlungssicher / Muttersprachlich)

  • English

    C1 (Fließend)

  • German

    B1-B2 (Gute Kenntnisse)

  • Italian

    A1-A2 (Grundkenntnisse)

  • Chinese

    A1-A2 (Grundkenntnisse)

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