
Aurélie Leborgne
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Aurélie Leborgne
- Bis heute 10 Jahre und 11 Monate, seit Mai 2015
Free lance consultant in marketing and luxury
freelancer // Freiberufler
Consulting, interim management. SKILLS: - Business strategy - Collection management and product development - Customer experience: selling ceremony, training development and animation - Project management - Luxury theory - Data analysis EXPERIENCE: - 9 years of professional experience in Marketing, Luxury, Training, Teaching, Events and Project management at Louis Vuitton, Hachette and Publicis Events. - International experience in France, China and Germany.
- Bis heute 11 Jahre, seit Apr. 2015
LECTURER - LUXURY MARKETING
European University
MBA Courses on the topic of Luxury Marketing, 3 hours per week, starting in April 2015
- 1 Jahr und 6 Monate, Jan. 2013 - Juni 2014
Senior Product Manager - Leather Goods - Unique Pieces
Louis Vuitton
- Hard-sided: new offer implementation (stores stratification); collection management (> 650 skus); new tools development, training conception and animation (3 trainings delivered); sales analyses. - Mon Monogram & Personalization: new products developments, orders follow up; network analyses; new tools development (swatches book, newsletters). - New Project management: global launch of Mon Damier Graphite, new personalization dedicated to men.
- 1 Jahr und 11 Monate, Feb. 2011 - Dez. 2012
Product Manager - Leather Goods - Rare & Exceptional Group
Louis Vuitton
- Haute Maroquinerie launch: conception of global tools for stores; conception of training program ( 10 1- week trainings delivered); development of internet Blue Kiwi community; sales analyses. - Special Orders: global overhaul (rules, selling ceremony, new tools, training conception and animation), production follow up. - Others: Louis bag: production follow up and events; Link it (ERP): development of the tool for Marketing team and training.
- 2 Jahre und 1 Monat, Jan. 2009 - Jan. 2011
Product Manager - Leather Goods - Permanent products
Louis Vuitton
In charge of Monogram, Monogram Idylle and Icons - Monogram: development of Woman city bags, collection follow up (brief, network, global review; sales analyses), tools and training - Monogram Idylle : management of the collection launch; global communication tools. - Iconic products: organization of stores animations, rewriting of products sheets, web animations.
- 11 Monate, Feb. 2008 - Dez. 2008
Junior Product Manager - Leather Goods - Permanent products
Louis Vuitton
Junior Product Manager on Monogram and Monogram Multicolore
- 1 Jahr und 3 Monate, Okt. 2006 - Dez. 2007
Project Manager
Publicis Events China
- Events conception and production, budget follow up (total managed: €450 000), customers management. - Team management: up to 30 people during events. - References: Johnson & Johnson, Accor, Pernod-Ricard, Holcim
- 6 Monate, Aug. 2005 - Jan. 2006
Product Manager Assistant
Larousse
Participation to the development of new lines of French dictionaries and educative books (MM€30 per year, 30% of Larousse TO): brief, training tools, focus groups. Weekly and monthly sales analyses.
- 1 Jahr und 1 Monat, Juni 2004 - Juni 2005
Marketing CRM and Events Assistant
Louis Vuitton
- Organization of store events in France: product launches, commercial events, prestige events (LV Cup, LV 150th anniversary). Quantitative and qualitative analyses of the results. - Budget management (over MM€1). - Market studies: Chinese clienteles; German watches customers (focus groups).
