
Aurélie Leborgne
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Aurélie Leborgne
- Current 11 years and 2 months, since May 2015
Free lance consultant in marketing and luxury
freelancer // Freiberufler
Consulting, interim management. SKILLS: - Business strategy - Collection management and product development - Customer experience: selling ceremony, training development and animation - Project management - Luxury theory - Data analysis EXPERIENCE: - 9 years of professional experience in Marketing, Luxury, Training, Teaching, Events and Project management at Louis Vuitton, Hachette and Publicis Events. - International experience in France, China and Germany.
- Current 11 years and 3 months, since Apr 2015
LECTURER - LUXURY MARKETING
European University
MBA Courses on the topic of Luxury Marketing, 3 hours per week, starting in April 2015
- 1 year and 6 months, Jan 2013 - Jun 2014
Senior Product Manager - Leather Goods - Unique Pieces
Louis Vuitton
- Hard-sided: new offer implementation (stores stratification); collection management (> 650 skus); new tools development, training conception and animation (3 trainings delivered); sales analyses. - Mon Monogram & Personalization: new products developments, orders follow up; network analyses; new tools development (swatches book, newsletters). - New Project management: global launch of Mon Damier Graphite, new personalization dedicated to men.
- 1 year and 11 months, Feb 2011 - Dec 2012
Product Manager - Leather Goods - Rare & Exceptional Group
Louis Vuitton
- Haute Maroquinerie launch: conception of global tools for stores; conception of training program ( 10 1- week trainings delivered); development of internet Blue Kiwi community; sales analyses. - Special Orders: global overhaul (rules, selling ceremony, new tools, training conception and animation), production follow up. - Others: Louis bag: production follow up and events; Link it (ERP): development of the tool for Marketing team and training.
- 2 years and 1 month, Jan 2009 - Jan 2011
Product Manager - Leather Goods - Permanent products
Louis Vuitton
In charge of Monogram, Monogram Idylle and Icons - Monogram: development of Woman city bags, collection follow up (brief, network, global review; sales analyses), tools and training - Monogram Idylle : management of the collection launch; global communication tools. - Iconic products: organization of stores animations, rewriting of products sheets, web animations.
- 11 months, Feb 2008 - Dec 2008
Junior Product Manager - Leather Goods - Permanent products
Louis Vuitton
Junior Product Manager on Monogram and Monogram Multicolore
- 1 year and 3 months, Oct 2006 - Dec 2007
Project Manager
Publicis Events China
- Events conception and production, budget follow up (total managed: €450 000), customers management. - Team management: up to 30 people during events. - References: Johnson & Johnson, Accor, Pernod-Ricard, Holcim
- 6 months, Aug 2005 - Jan 2006
Product Manager Assistant
Larousse
Participation to the development of new lines of French dictionaries and educative books (MM€30 per year, 30% of Larousse TO): brief, training tools, focus groups. Weekly and monthly sales analyses.
- 1 year and 1 month, Jun 2004 - Jun 2005
Marketing CRM and Events Assistant
Louis Vuitton
- Organization of store events in France: product launches, commercial events, prestige events (LV Cup, LV 150th anniversary). Quantitative and qualitative analyses of the results. - Budget management (over MM€1). - Market studies: Chinese clienteles; German watches customers (focus groups).
Ausbildung von Aurélie Leborgne
- 3 years and 1 month, Sep 2002 - Sep 2005
Latin Literature
University of Paris- Sorbonne, Paris IV
Latin and French Literature of the Renaissance, with high honours. First translation in French of Italian Poet Quinziano Stoa, Orpheos Libri Tres, Book 1. Analysis of the demiurgic power of latin poet of the Renaissance Jean Second
- 3 years and 10 months, Sep 2002 - Jun 2006
MARKETING
HEC SCHOOL OF MANAGEMENT - Paris, France
Marketing, Publishing, Luxury, Consumers goods
- 3 years and 1 month, Sep 1999 - Sep 2002
Literature and Languages
Lycée Louis-Le-Grand, Paris
Preparatory class for competitive exams. Three years of very intensive studies in Literature and Languages.
Sprachen
French
C2 (Verhandlungssicher / Muttersprachlich)
English
C1 (Fließend)
German
B1-B2 (Gute Kenntnisse)
Italian
A1-A2 (Grundkenntnisse)
Chinese
A1-A2 (Grundkenntnisse)
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