Avi Leaf
Angestellt, Senior Director, Diabetes and Metabolism Franchise, Global Marketing, Takeda Pharmaceuticals International GmbH
Zurich, Schweiz
Werdegang
Berufserfahrung von Avi Leaf
Bis heute 11 Jahre und 1 Monat, seit Juni 2013
Senior Director, Diabetes and Metabolism Franchise, Global Marketing
Takeda Pharmaceuticals International GmbH
-Lead strategy, brand planning and tactical execution, country forecasts, P&Ls and pricing & reimbursement for Europe/Canada Regional launch of Vipidia (Alogliptin) family of products (3) -also adopted as the campaign for >60 countries Global roll-out -Lead Regional matrix Commercialisation Team -Set up and run Train the Trainer meetings for countries -Led Global patient-focussed campaign ‘Stronger together’, focus on loved ones -Regional marketiing lead for BD, Alliances and New Product Planning
11 Monate, Aug. 2012 - Juni 2013
Senior Director, Regional Brand Lead Diabetes and Metabolism, EUCAN
Takeda Pharmaceuticals International GmbH
-Lead strategy, brand planning and tactical execution, country forecasts, P&Ls and pricing & reimbursement for Europe/Canada Regional launch of Vipidia (Alogliptin) family of products (3) -also adopted as the campaign for >60 countries Global roll-out -Lead Regional matrix Commercialisation Team -Set up and run Train the Trainer meetings for countries -Regional marketiing lead for BD, Alliances and New Product Planning
2 Jahre und 6 Monate, Feb. 2010 - Juli 2012
European Marketing New Portfolio Products - Diabetes and Metabolism
Takeda Pharmaceuticals International GmbH
- Regional lead for new product assessments, Business Development opportunities, Alliance management - Assessment of external opportunities and building of pipeline business cases for new products in Diabetes and Obesity
7 Monate, Aug. 2009 - Feb. 2010
European Marketing Manager, Prostate Cancer (Ad Interim)
Takeda Pharmaceuticals International GmbH
Interim position in addition to continuing as European Marketing Manager, Diabetes - Ensuring continued success and growth of Leuprorelin in key European Markets - Supporting European countries in their continued commercialisation of a key Takeda product by ensuring a stronger, focussed approach, support for country repatriation and slowed sales decline
1 Jahr und 9 Monate, Juni 2008 - Feb. 2010
European Marketing Manager, Diabetes
Takeda Pharmaceuticals International GmbH
- Led Europe commercial strategy, planning and tactical implementation for Actos, Takeda's flagship diabetes medicine - Ensured continued growth and success across key European markets for Actos - Led European country assessments for repatriation of Actos - Instrumental in new country organisation set-up in Spain and Portugal
1 Jahr und 10 Monate, Sep. 2006 - Juni 2008
Senior Brand Manager, Lipitor
Pfizer Inc.
- Led operational Planning, long-range forecasting, P&L, HeCon models and salesforce materials - Led KOL management and an innovative series of National debates, webcasts and Lipid Masterclasses - Cholessterol Disease Awareness Campaign – raising awareness on cholesterol and diabetes
7 Jahre und 11 Monate, Aug. 1998 - Juni 2006
Product Manager and Senior Product Manager
Merck & Co., Inc.
COZAAR Senior Product Manager COZAAR Product Manager SINGULAIR Product Manager, 1 year placement in Global Headquarters, New Jersey, USA ARCOXIA Assistant Product Manager - Pre-launch and launch VIOXX Assistant Product Manager Professional Sales Representative
Ausbildung von Avi Leaf
2 Jahre und 10 Monate, Sep. 1995 - Juni 1998
Human Biology
University of Leeds
Human Biology, Anataomy, Physiology, Pharmacology
Sprachen
Englisch
Muttersprache
Deutsch
Grundlagen