Avital Loeb

Led employer relations and student career coaching across six Johns Hopkins schools, building partnerships, coordinating recruiting events, launching new hiring pipelines, and supporting students with job search strategy, interview preparation, and professional branding.

Provided one-on-one career coaching and group workshops for more than 100 job seekers during a period of widespread tech layoffs. Supported clients with resume review, LinkedIn optimization, interview preparation, and job search strategy, with a focus on transferable skills and career transitions.

Directed international teams (5-50 members) for digital ad campaigns (L'Oreal, Salesforce, Sonos, Home Depot), managing $10K-$2M budgets. Optimized success via strategic planning and on-time/on-budget delivery. Implemented Asana ticketing for Salesforce AMER, boosting efficiency by 30%. Managed $100K average project budgets and scope. Renewed GA4 contracts, generating $2M+ revenue. Active in DEI and culture committees, awarded "Culture Creator.

Led the development and execution of demand generation strategies for a B2B SaaS CRM company, including content creation, SEO optimization, Google Ads, and email marketing. Achieved significant improvements in lead generation metrics ( 20% increase in Marketing Qualified Leads, 50% increase in Sales Qualified Leads)through data-driven optimization. Provided interim leadership for the demand generation team for three months, assuming responsibility for all ongoing activities and reporting functions.