Avital Loeb

Led Johns Hopkins' employer engagement, achieving 66% response/10-12% conversion rates with top firms. Expanded into the UAE, securing 20+ meetings and 8 conversions. Won grant for international employer relations exchange in Bologna. Cultivated 37 employer partnerships, facilitating 70+ events for 3,000+ students. Boosted Handshake newsletter CTR by 120%. Designed/funded "Pathways in Healthcare" ($10k, 4 hospitals), aiding FLI students with paid clinical experience, boosting retention/employability.

Provided interim project management expertise for a B2C marketing agency, rapidly integrating to manage digital marketing projects for prominent CPG clients (Butterball and Campbell's), leading cross-functional teams of up to 12 professionals.

Independently managed the full lifecycle of community events, including vendor negotiation, logistical coordination, budgetary oversight, and targeted marketing efforts.

Directed international teams (5-50 members) for digital ad campaigns (L'Oreal, Salesforce, Sonos, Home Depot), managing $10K-$2M budgets. Optimized success via strategic planning and on-time/on-budget delivery. Implemented Asana ticketing for Salesforce AMER, boosting efficiency by 30%. Managed $100K average project budgets and scope. Renewed GA4 contracts, generating $2M+ revenue. Active in DEI and culture committees, awarded "Culture Creator.

Led the development and execution of demand generation strategies for a B2B SaaS CRM company, including content creation, SEO optimization, Google Ads, and email marketing. Achieved significant improvements in lead generation metrics ( 20% increase in Marketing Qualified Leads, 50% increase in Sales Qualified Leads)through data-driven optimization. Provided interim leadership for the demand generation team for three months, assuming responsibility for all ongoing activities and reporting functions.