Balbir Blugan

Created and implemented the new application store strategy. Managed key developer and entertainment brand partnerships to deliver through the digital app store - in line with local markets and new handset release requirements. Negotiated deals with Skype, Handmark, Whatsapp etc. Working with local content and services partners globally and within (CEEMEA), negotiating commercial and marketing initiatives. Focus on using entertainment and content to drive sales and brand loyalty.

Defined the global implementation strategy and steered content initiatives for mobile games. Evangelised mobile for cross-platform, converged entertainment products. Forged relationships at the senior level in the Telecommunications and Media industries. Uncovered business opportunities for SCEE owned IP. Developed and managed cross-organisational projects. Dec 08 -Jun 09 sabbatical

INDEPENDENT CONSULTANCY, London, UK • July 2006 – April 2007 (Fixed term contract) Maximised mobile brand initiatives for clients (Playboy, adidas, and Axa Insurance, among others), including creative concept development, budget control, project management, and media planning. Produced £600,000 in new business (3 months) by restoring customer relationship with adidas.

Expanded the knowledge base as member of the TME division. Streamlined customer purchasing via lean modelling, CRM roadmapping, and process management tools. Designed processes based on the Hothousing methodology. Steered “triple play” and “quadruple play” projects as part of digital media/brand/commercial strategies. Engaged C-level decision-makers and client stakeholders. Research analysis for industry forecasting (TV, music, & advertising). Managed Analysts/Consultants

A global entertainment company specialising in mobile content with a star roster of clients, including Lucas Films (Star Wars & Indiana Jones), Disney, Pixar, MTV/Nickelodeon, and WWE. Drove efforts to expand EMEA and UK accounts, reporting directly to the EMEA GM. Participated in P&L management. Set strategies for sales, business growth, IP licensing, and corporate acquisitions. Instituted the strategy for wireless and new licence acquisitions.

Reporting directly to the CEO, responsible for building up and driving the commercial growth of the mobile division of one of Europe's leading independent game developers. At the dawn of the mobile content industry, building strategic alliances and experimenting with various business models.

Theology

Theology (philosophy)