Barbara Bento

Understand the elements driving the retail demand including competitor’s , key price points and new concepts to give the brand the leading edge. Provide the vision and product strategy. Plan is inclusive of the mission/vision, target consumer identification, pricing strategies, distribution and potential product support. Coordinate the creation of seasonal product plans to achieve brand and category financial objectives with respect of revenue, margin, SKU and distribution.

Planning, developing and implementing interactive strategies. Develop and support the content management of the site. Identify new opportunities in order to meet overall business goals Manage collaboration agreement with mass media such as television, radio and newspapers.