Ben Halas

- Mapping and redesigning internal/external communication flows for a growing boat company - Led the selection and implementation of an AI CRM/customer support tool with booking software API integration

- Sales, partnerships, CRM, outreach (full-stack web dev course provider) - Startup build-up stage after relocation from Austria to Amsterdam

- Led an innovation project at OBA NEXT (Public Library of Amsterdam) on the “library of the future” - Ran target group and stakeholder research to inform space and service improvements - Built an MVP AI learning platform with a workshop booking platform; presented at a stakeholder prototype fair

- Managing German-speaking tour hosts; setting up HR strategy, recruitment and interview process, hiring, coaching, and onboarding/playbook creation - Leading marketing work: market/competitor/review analysis, positioning, and redesigning the GetYourGuide page, route, and drink menu for stronger product-market fit - Driving sales initiatives: HTML email campaign to Amsterdam hotels, affiliate program setup, and FareHarbor integration

- Innovation portfolio consulting project for Unilever (AXE), focused on defining future growth opportunities and an actionable innovation roadmap - FMCG trend report: mission/vision framing, initiative and challenge analysis, trend analysis, future scenario definition - Innovation strategy and portfolio design: SWOT, competitor portfolio review, innovation thesis, Three Horizons modeling, R&D recommendations, thesis–portfolio fit; supported by an innovation capability analysis