Bea Vankovics

• Leading full scope of Marketing & Communication by designing and tactically implementing strategies focusing on internal & external communication, branding, product management, campaign & event management to enable business growth by increasing customer experience and engagement. Full P&L responsibility. • Managing regional Commercial Excellence by creating & launching G2M strategy, by defining roadmap & targets, by leading efficiency projects, and by developing individual & organizational competencies.

• Led two business units by establishing and leading cross-functional team in Sales, Marketing, Sourcing, Supply Chain and Quality with full P&L responsibility. • Defined and implemented commercial, marketing and sourcing strategies and reached 35%+ YoY growth in net sales and 20%+ in gross margin in 3 business years running. • Stabilized OTC sales by conceptualizing and launching new categories into multi-channels, while repositioned the existing category and extended its sales in EU & CIS, Baltics.

Led cluster’s Marketing Team in Brand, Product, Digital, Trade Marketing in 10+ countries with P&L responsibility of professional & consumer premium and mid-tier brands incl. in/outbound marketing, campaign & event management, category & product management, NPI/launch. Governed Sales Excellence - defined commercial strategy; led launch of digital support platforms (CRM, performance monitoring), managed knowledge transfer; developed competency and managed BPR to drive customer experience.

Strategy consulting and training delivery in the areas of Sales, Marketing, Leadership, Change & Crisis Management and in Communication for multinational clients in EMEA. My key focus was on senior and middle management levels of regions and countries in various segments.

• Drove sales and customer activation of Linear Fluorescent Lamps in the EMEA region by owning classical brand and product management, P&L responsibility of 150+ million USD annual revenue. • Led product development and launches in cooperation with R&D, Engineering and Commercial Teams. Created and executed exit plan for Incandescent category. Contributed to relocation of production from UK to Hungary.