Bettina Fischer

Nach über 15 Jahren Marketingerfahrung auf Unternehmensseite arbeite ich heute freiberuflich als Marketing Consultant und Interim Manager und unterstütze internationale sowie deutsche Unternehmen bei ihrem Marktauftritt und ihren Marketingprojekten in EMEA und DACH.

Nach fast 20 Jahren Berufsleben hatte ich das Bedürfnis nach etwas Abwechslung und habe mir eine Auszeit gegönnt. Ich lebe inzwischen in Nordengland und habe viele neue Ideen und Impulse gefunden.

Responsibilities: • Development and execution of go-to-market campaigns • Development of the sales pipeline to grow new license revenue and increase revenue from existing customers • Content creation and localization for all external and internal communications in German, including campaigns, the website, newsletters and case studies • Public relations in DACH and emerging markets like Russia and the Czech Republic • Definition of a database strategy according to a strict target account approach

Responsibilities: • Development and execution of marketing programmes to source and accelerate pipeline • Creation of content in German and adaptation of English-language content for the website, newsletters, campaigns, collateral, etc. • Support of Hummingbird’s market entry into the ECM space – a completely new area for the connectivity specialist – following its acquisition of PC Docs and Fulcrum • Public relations and partner marketing • Management of tele-sales and lead qualification

Responsibilities: • Design and execution of online marketing campaigns to reach subscriber targets • PR, branding and corporate design • Web presence, online advertising and marketing • Product management

Responsibilities: • From 02/99: Development and execution of channel marketing programs for Sony, Philips, Samsung, ViewSonic, Miro, Maxdata • Meeting of vendors’ revenue targets • Writing articles for the customer magazine and copy for all marketing campaigns • Until 01/99: Provision of intranet-based tools to improve and expedite internal marketing processes

Responsibilities: • Branding and corporate design • Management of national and international events • Partner marketing/marketing collaborations

Responsibilities: • Account management for MICROGRAFX (software vendor, European-wide account), MIZUNO (CPG, golf products & sportswear), St. Ursula Weinkellerei (food) and Deutscher Lloyd (insurance), including invoicing and budget management • Management of the internal teams for each account, including copywriters, graphic designers, media buyers, production managers and consultants • Acquisition of new business