Bidisha Chakrabarty

• Manage the marketing team to deliver on the annual campaign calendar (20+ for 2016) to fulfill top-line growth objectives within allocated budget & timelines • Achieved 50% incr. growth in 2015-16 with the ICS (Integrated Component System) Warranty Program targeted as a value-added service for long term high value projects. • Delivered the blueprint for the Digital Marketing Strategy for Materials Group, Europe defined to enhance customer experience across the value chain at every customer touch-point

• Managed process improvements and standardization, shared practices across the commercial organization spread across 10 active locations • Led &/or facilitated trainings & workshops for change management to achieve a leaner organizational culture & continuous excellence (~12+ per year) • Supported the strategy deployment for the largest Product Line Teams (PLTs) with lean methodology • Launched the standard stage-gate process for New Product Introduction across 4 different PLTs of Materials Group

• Delivered projects for Quote-to-Cash processes as part of a pan-European business transformation program for Materials Group • Implemented an integrated system for SalesForce.com with the newly launched Opportunity-to-Cash systems. • Launched the trademarked E-Commerce solution Connect-2-Avery Dennison • Managed a geographically dispersed team across Europe and technology service providers spread across India, USA and Netherlands • Responsible for budget and milestones management

Certified Lean Six Sigma Green Belt. Trained in Lean Six Sigma Black Belt. Led a Lean Six Sigma Green Belt project on Invoice and Recievables management with special emphasis on sales and logistics processes of Qimonda Europe. Coaching and mentoring prospective Yellow Belts.

• Supported day-to-day sales and business relationship management with channel partners • Responsibilities included feasibility and risk analysis, cost-benefit analysis, customs & tax regulations evaluation and logistics routes setup for new business setup in non-EU countries (eg. Russia, Middle East and Africa)

• Led E-business project modules for Boeing Inc, USA and CISCO Systems, USA from IT offshore delivery center • Responsibilities included customer specifications analysis, system design, resource management and quality assurance

• Supported the logic design for embedded software for programmable logic control (PLC) circuit

Marketing & Business Strategy

Power Electronics