Hans-Juergen Werrner

Let us be smart, let us be team, let us have fun and let us stay kids and learn with an open mind.

The scope ranges from strategy development for marketing, PR and corporate communication, brand re-positioning and business development for companies that offer technically sophisticated products and solutions and/or working in highly competitive market segment. All based on a deeper look into business goals, organizational structures, partner landscapes and target audiences to gain the relevant insights needed to decide for the next steps. References: Craftguide, ESL Gaming, 4tiitoo, INDIGAMING, PLANWORX,

Developing our digital Business Model, shaping our Business Strategies Defining and doing communications Consultancy

Global responsibility to lead to structural change in the way PC Clients get promoted, sold and returned. The team kicks off or seeds marketing pilot ideas around the globe to shorten the PC Refresh Cycle in B2B and B2C segments. • Worldwide marketing responsibility for creation, and execution of program pilots to reduce the refresh cycle of PCs in business and consumer. Inclusion of partner and channels to drive a structural change to increase sales of PCs by 10%+. • Development of new bus

Expansion of efforts from consumer only to B2B. Two work streams required broader inclusion of all PC Client sales teams, stronger focus on partner marketing, new success measures, new audience insights from IT Decision maker and LOB led to new approaches of promotion and preference building. Partner marketing budgets raised to hundreds of Millions annually with a challenging T&C framework. Budget alignment exercises led to a highly efficient deployment of direct marketing and indirect (partner) funds. EMEA

Diverse team of 25 people team delivers marketing Frameworks for territories and countries (emerging to mature) to build their marketing plans in. Success got measured by sales impact and brand preference or purchase intent plus operational performance indicators. Market segment shares and product mix reached record levels in EMEA. • Integrated Marketing got invented here (a two year journey): From idea to execution in 35 countries in EMEA aligned with sales, finance, product planning, pricing and all coun

Running a sales team for PC Client sales to enterprise and SMB-customers, Datacenter solutions for the fortune 2000 end customers and HPC installations in Germany and Austria. The influenced revenue crossed the hundreds of Million Dollar threshold.

Leading the Consumer and Telecommunication Sales team to maximize PC Sales out in Germany and Austria. Combining market intelligence and partner integration to drive sales through traditional retail and etail to Telecommunication or any other consumer sales channel.

The Country Marketing Manager manages and drives the end-user communications programs, for all audiences, around the Intel suite of brands for their respective market. Defined the communication strategy containing of Advertising, PR, Partner Marketing and Online/Social Media. We invented community marketing for Gaming enthusiasts what resulted in the biggest Gaming Tournament “Intel Extreme Masters” worldwide. The team won the internal marketing competition for the activation of the Intel BMW-Sauber spon

I led the team that owned PR programs across all media groups (consumer. business, TV, Radio to tech and trades) to drive awareness and preference for Intel products and brands as well as for the overall reputation of Intel in Germany.

Build a Tech and Trade press network in EMEA. Developed communication strategies in agreement with worldwide PR to help executing competitive PR programs to overcome AMD strengths in EMEA. Educated all Tech spokespeople in EMEA. Created content for launch, pre-launch press and OEM events and acted as Intel Spokesperson.

Responsible for the technical sales in the region “Eastern Europe”. It included Austria, Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Slovenia, Slovakia.

Systems Engineering – Software support and Software-Development, Technician for development systems and PCs.