Carlos Daniel Giacobbe Umana

Leading a top-performing German flagship store (~1,750 sqm, 3 floors, Woman, Man & Kids), managing 40+ employees including 6 managers. Full ownership of P&L, sales performance, forecasting, KPIs, operations, customer experience and commercial strategy. Driving team development, productivity, visual merchandising and resource allocation, while defining action plans to achieve targets and support sustainable turnover growth.

As Flagship Store Manager, I lead one of Bershka’s most strategic stores in Germany, overseeing daily operations, commercial performance, and customer experience. I manage and develop a multicultural team of 40, implement visual and commercial strategies, and monitor KPIs focused on sales, productivity, and satisfaction. I foster an inclusive, high-performance culture, positioning the store as a retail benchmark

I led a strategic store transformation by assessing team dynamics, operations, and customer engagement. I optimized stockroom logistics to cut retrieval times, improved floor interaction with a new welcome model, and launched a VIP clienteling system. I introduced daily briefings, sales coaching, and audits to reinforce cash control. Despite recurring footfall drops, turnover and conversion rates grew steadily.

As Store Manager of a 1,000 sqm flagship, I led 17 employees, managing all operations with focus on KPIs, team growth, and customer experience. I tracked turnover, conversion, UPT, and ATV, analyzed sales per sqm, and optimized merchandising. I drove action plans from real-time data, improved sell-through, and coached the team. I oversaw stock, shifts, and loss prevention. The store achieved steady KPI growth and stronger regional positioning.

As Clienteling Coordinator, I led 15–20 people across Serravalle Scrivia and Sanremo stores, creating strategies that elevated clienteling and service. Serravalle was recognized as EMEA’s best store for clienteling, while Sanremo showed outstanding results. I trained and motivated teams, optimized customer experience, and managed invoices, shipments, and merchandise. I fostered a collaborative culture driving growth and goals achievement.

As Senior Client Advisor, I ranked among the top sales performers through strong customer focus and deep understanding of client needs. I built loyalty by actively listening and offering tailored solutions. I also trained and mentored new Sales Assistants, sharing Burberry’s values and sales techniques. My passion and commitment to excellence drove customer satisfaction and contributed to team and company growth.