Carlos Daniel Giacobbe Umana

As Flagship Store Manager, I lead one of Bershka’s most strategic stores in Germany, overseeing daily operations, commercial performance, and customer experience. I manage and develop a multicultural team of 40, implement visual and commercial strategies, and monitor KPIs focused on sales, productivity, and satisfaction. I foster an inclusive, high-performance culture, positioning the store as a retail benchmark

I led a strategic store transformation by assessing team dynamics, operations, and customer engagement. I optimized stockroom logistics to cut retrieval times, improved floor interaction with a new welcome model, and launched a VIP clienteling system. I introduced daily briefings, sales coaching, and audits to reinforce cash control. Despite recurring footfall drops, turnover and conversion rates grew steadily.

As Store Manager of a 1,000 sqm flagship, I led 17 employees, managing all operations with focus on KPIs, team growth, and customer experience. I tracked turnover, conversion, UPT, and ATV, analyzed sales per sqm, and optimized merchandising. I drove action plans from real-time data, improved sell-through, and coached the team. I oversaw stock, shifts, and loss prevention. The store achieved steady KPI growth and stronger regional positioning.

As Clienteling Coordinator, I led 15–20 people across Serravalle Scrivia and Sanremo stores, creating strategies that elevated clienteling and service. Serravalle was recognized as EMEA’s best store for clienteling, while Sanremo showed outstanding results. I trained and motivated teams, optimized customer experience, and managed invoices, shipments, and merchandise. I fostered a collaborative culture driving growth and goals achievement.

As Senior Client Advisor, I ranked among the top sales performers through strong customer focus and deep understanding of client needs. I built loyalty by actively listening and offering tailored solutions. I also trained and mentored new Sales Assistants, sharing Burberry’s values and sales techniques. My passion and commitment to excellence drove customer satisfaction and contributed to team and company growth.