Céline Sochala

Responsible for the german and austrian markets within the client

Coordination of the Account at local and international level, alongside Kantar Worldpanel and GFK teams in other countries to ensure global synergies Responsible for five people (Client Executive, Analysts and Assistants)

In charge of the Account on Fabric and Home Care categories: relation with the client, coordination and presentation of analyses Coordination of the analyses - Brand health and identification of growth opportunities - Consumer segmentations - Category management, assortments and decision trees - Shopper Marketing reviews for negotiations with retailers - Measurement of Online and Offline Marketing campaigns

• Data Mining and CRM for financial entities and leisure sector companies • Client segmentations and commercial planning • Design, follow-up and measurement of capture, retention and loyalty campaigns

• Project for the fusion of two social entities: definition of the offer and strategy of the new entity • Project for a hospital expansion: definition of the organisation and resources needed

• Online research of competitor intelligence and global sector trends • In charge of feeding this content into the client's intranet

("Année de césure", as part of the pedagogical learning of the "Grande Ecole") • Deployment of the category management strategy to the commercial team (40 sector sales people) • Realisation of planograms according to United Biscuits' and the retailers' objectives (software Apollo) • Measurement and analysis of sales people merchandising activity • Tests in-store and measurement on sales to support negotiations of Key Accounts Manager - Positioning of the products in shelves - Assortments and Segmenta