Cherrie Au

Develop and execute Hong Kong and Macau overall e-business vision, strategy and implementation roadmap. Explore new ways to differentiate customer experience and strengthen brand awareness within industry. Customer acquisition and loyalty management through targeted SEO, SEM, web tracking and analytics. As competency hub provide training on digital, e-channel and CRM system usage in Greater China region.

Coordinated and aligned private brands and quality management for packaging development /design projects. Supervised and liaised with partner networks on creative needs to identify advertising requirements. Developed long-team relationships with retailers, vendors and key accounts in Hong Kong, China and USA.

Strategic Consultant (Master of Management Business Consultation Project). Lead a small team to deliver market & customer acceptance analyses for development of in-house technical support team and quality control interface. Exceeded aims of the project by lowering modelling costs and increasing customer satisfaction

Joint lectures with University of Sydney in the course of Silicon Valley Business Project

Marketing, Management & Corporate Strategy

Exchange Semester and scholarship awarded by Lingnan University for academic merit

Contemporary Social Issue and Policy