Christoph Lang

Sales&Marketing, Digitalisierung 4.0, General Manager, Marketing Kommunikation

Abschluss: Mediator, University of Freiburg, Switzerland
Sursee, Switzerland

Fähigkeiten und Kenntnisse

Product Marketing
General Management
Transformation Digitalisierung von S&M
Sales & Marketing Excellence 4.0
Strategische Ausrichtung
Business Development
Team leading
Team Empowerment
Mediation
Portfolio Strategies
Brand implementation
Global Communication
Lifecycles definition
Internet Marketing
Social Media
Vertrieb
Industrie
Softwareentwicklung
Vermarktung
Innovation
Projektmanagement
Verkauf
Management

Werdegang

Berufserfahrung von Christoph Lang

  • Current 5 years and 5 months, since Jan 2021

    Geschäftsführer / CEO

    Innovations Transfer Zentralschweiz

  • 4 years and 1 month, Mar 2016 - Mar 2020

    Chief Revenue Officer (CRO)

    artimelt AG

    Transition von 2 Firmenkulturen Verantwortlich Verkaufsbetrieb weltweit Vertriebsstrategien und Taktiken definieren, umsetzen «account based Sales&Marketing 4.0 Excellence» Programms Einführung CRM Systems (Hubspot) Digitalisierung 4.0 im Verkauf und Marketing Leitung Marketing Aufbau der Marke Leitung Business Operations Märkte anhand der Strategie identifiziert, Suchfelder definieren Führung und Auswerten aller Serviceeinheiten, welche eine aktive Rolle im Verkaufsprozess innehaben

  • 4 years and 11 months, Sep 2011 - Jul 2016

    Owner

    MarbleConcept

    Marble Concept supports and relieves you in your marketing&communication projects with innovative marketing concepts and effective implementation. Our network include advertising, design, PR and web agencies, market researchers, social media experts, live communication specialists, copywriters, project managers and more. We are your implementation partner for a certain time and set you free from any coordination effort.

  • 3 years and 10 months, Jun 2012 - Mar 2016

    Technology & Engineering Medical

    nolax AG

    nolax is the innovation source for radical system developments in bonding. With more than 60 years of adhesives competence and pioneering spirit, we have the background and the expertise. We develop new applications for producers of adhesives and technical chemicals as well as for industrial consumers in the manufacturing sector. Our core competencies include clever concepts, surprising combinations of materials and technologies, as well as in-depth analyses, investigations, and counsel.

  • 3 years and 5 months, Aug 2008 - Dec 2011

    Director Marketing Communications

    Smith&Nephew Orthopedics AG

    Print media coordination for all Europe Definition and production of advertisements Development of Sales tools and Information channels on new media like IPhone and IPad Organization of annual Sales Meeting, Sales Award and large Conferences Convention service in Europe Product campaign development and realization Definition and execution of direct to Patient Marketing programs and campaigns Practice enhancement programs Corporate magazine and Newsletter

  • 2 years and 2 months, Jun 2006 - Jul 2008

    Director Int'l Marketing

    Smith & Nephew Orthopedics AG

  • 4 years and 4 months, Feb 2002 - May 2006

    Sales and Marketing Manager Orthopedics / Traumatology

    B.Braun Medical AG

  • 10 months, Apr 2001 - Jan 2002

    General Manager

    Swiss Spine Services AG

  • 2 years and 9 months, Jul 1998 - Mar 2001

    Director Marketing Spine Europe

    Sulzer Medica

  • 2 years and 6 months, Jan 1996 - Jun 1998

    Project Manager / Product Manager Spine

    Sulzer Orthopedics AG

Ausbildung von Christoph Lang

  • 1 year and 9 months, Jan 2014 - Sep 2015

    Mediation in Wirtschaft und öffentlichem Bereich

    University of Freiburg, Switzerland

    Mediation und Knofliktlösungskompetenz

  • MSc in Engineering at HTL/ZTL Lucerne

    HTL Lucern

  • Master of Advanced Studies Business Administration

    HS Luzern

Sprachen

  • German

    C2 (Verhandlungssicher / Muttersprachlich)

  • English

    C1 (Fließend)

  • French

    A1-A2 (Grundkenntnisse)

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