Mag. Christoph Reitmeir

Shaped global tea innovation strategy for a multi‑billion‑dollar category, defining long‑range direction and portfolio architecture across key markets. Orchestrated cross‑functional alignment across R&D, Supply Chain, Finance, Insights, Design and Commercial teams to accelerate delivery and strengthen governance. Built global capability through Tea University, enabling consistent innovation practices. Recognised internationally through multiple Network Marketing Awards.

Drove Fuze Tea brand, marketing and innovation strategy across 27 Central & Eastern European markets, translating global direction into regional execution. Mobilised bottlers, supply chain, commercial and customer teams to ensure coherent brand positioning, packaging architecture and go‑to‑market delivery. Led a major multi‑market launch, operationalising cross‑functional workflows under tight timelines. Built high‑performing teams across markets, strengthening capability and execution discipline.

Guided franchise marketing for Switzerland as Deputy to the Country General Manager, enhancing brand strategy, portfolio management and commercial planning in one of the company’s most profitable markets. Forged Joint Value Creation partnerships with key customers, improving collaboration models and driving commercial impact. Optimised innovation commercialisation, ATL/BTL execution and route‑to‑market strategy while leading a cross‑functional team and ensuring high‑quality delivery.

Drove brand activation, portfolio execution and commercial programs for sparkling beverages in Switzerland, strengthening brand performance and market delivery. Guided brand planning, innovation commercialisation and multi‑channel activation with key customer and bottler partners. Coordinated cross‑functional collaboration to improve execution discipline and elevate brand experience across channels. Led local marketing teams and built capability aligned with global brand direction and market priorities.

Defined brand strategy, portfolio management and innovation planning for Fanta across 23 Central and South European markets. Oversaw positioning, communication frameworks and multi‑market activation, ensuring consistency while adapting to regional needs. Partnered with insights, R&D, supply chain, commercial and agency teams to deliver brand programs and market‑ready innovation. Strengthened brand equity through disciplined execution, consumer‑centric development and integrated marketing across channels.

Supported brand activation, portfolio execution and marketing programs across multiple consumer brands in Switzerland. Contributed to brand planning, innovation commercialisation and integrated activation with bottler, commercial and customer teams. Worked cross‑functionally to deliver consumer‑centric brand experiences and strengthen execution discipline. Built foundational expertise in brand management, innovation processes and multi‑channel activation in a fast‑paced environment.

Supported brand management, portfolio execution and marketing programs across multiple consumer brands in Switzerland and the Alpine region. Contributed to brand planning, communication development and multi‑market activation, ensuring consistency while adapting to local consumer needs. Developed early expertise in brand strategy, consumer insights and integrated marketing, laying the foundation for subsequent roles in regional and global brand leadership.

Executive education program at the Massachusetts Institute of Technology focused on product strategy, scalable product systems, digital platforms and leadership for the AI age. Blended format with online coursework, live faculty sessions and residential weeks on the MIT campus. Includes an applied Impact Project using program frameworks to solve a real‑world business challenge.

Undergraduate studies in sport management, combining business fundamentals with applied sports science and organizational leadership.

Graduate degree in business administration with a specialization in marketing and management. Completed academic and applied projects with industry partners and served as a tutor in macroeconomics. Diploma thesis on price image and price perception, developed in collaboration with BMW Germany.