
Christophe Lucas
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Christophe Lucas
- Bis heute 12 Jahre und 11 Monate, seit Juli 2012
Senior CRM & SRM consultant
CRM COMPANY
- International consultancy for BtoB and BtoC - Customers Relationship Management and Social Relationship Marketing programs - Development and integration of the social data in a global management of clients behaviour - Cross channels management to develop powerfull brand equity - In charge of new business.
- 1 Jahr und 2 Monate, Juni 2011 - Juli 2012
New Business Director
AGENCE 910
- Definition of product marketing and its formalization, integration of CRM expertise - Definition and implementation of the policy of hunting new business - Thinking about creating a reputation index with global rating agencies and insurance companies - Establishment of a barometer for the online reputation of countries in terms of tourism - Deployment of an offer collaborative success on Pay per logical - Software partnership maangement : Radian6, Digimind and vaious digital agencies
- 1 Jahr und 3 Monate, Apr. 2010 - Juni 2011
Deputy General Manager
MEURA
- Definition of the marketing of the agency and its evolution offering a customer experience management in the three worlds relationships with brands: POS, web, social media. - Development of the social web knowledge and new business strategy
- 1 Jahr und 6 Monate, Okt. 2008 - März 2010
Founder & President
CL CONSULTING & COMMUNICATION
Consultancy in brand launch, strategy and action plan sales, external communications, digital strategy, CRM programs - Creator and manager of business - Establishment and management of project teams for each specific problem with a pool of freelance experts identified upstream - Strong digital dimension
- 8 Jahre und 4 Monate, Apr. 2000 - Juli 2008
Deputy General Manager
HIGH CO
Management of a team of 50 employees - Establishment of an innovative commercial organization - Coaching of teams on the integration of supply digital agency through training plans - Responsible of different loyalty programs of over 8 million active customers - Business Manager of the publishing sector for 18 months.
- Head of Strategy and Business for Unilever group / Danone group Loyalty Programs. - Establishment of a program mixing groups Danone and Unilever with 50 brands - Team manager of DataMiner, data manager, commercial and creative - Management of 30 M€ budget
Ausbildung von Christophe Lucas
- 2 Jahre und 11 Monate, Sep. 1991 - Juli 1994
Marketing
ESDE Paris / Marketing
- 2 Jahre und 11 Monate, Sep. 1988 - Juli 1991
Economics
PARIS IX DAUPHINE
Sprachen
Französisch
Muttersprache
Englisch
Fließend
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