Cristina Ferreira

• Recruited External Brands within home decor, prospecting and evaluating readiness – DropShipment. • Secured joint business plans with Existing Partners (25+ brands), including widening of assortment, expansion to new markets, participation in marketing campaigns, and driving these with internal cross-functional teams. • Major achievements: expansion from 3 to 12 markets (< 24 months) more than doubling YoY sales, increasing profitability, recruitment of key partners accounting for majority of sales.

• Managed the Group´s operations in the Nordic, Baltic and German markets: 9 countries and 90+ customers. • Focused on Business Development, identifying opportunities and negotiating partnerships in 3 channels: Retail, Hotelware and Private Label. • Major achievements: consistent and continuous sales growth, namely in 2017 and 2019 with increases over 70% YoY by getting the products sold in 120+ stores and establishing new partnerships with key players such as Cervera, Åhléns, H&M/Arket, Party Rent.

• Led the global team (≈100 employees) across the 9 international offices: Business Development, Marketing, HR, Finance. • Set and monitored the company´s budget ensuring increased profitability. • Identified and negotiated key strategic partnerships (Oracle, Microsoft, SAP) and international distributors´ ecosystem. • Coordinated 2 projects Portugal 2020, being both approved by > 97%.