DIEGO DURAN

• Management of the B2B digital marketing strategy for the European medical and laboratory brands: Philips, Zeiss, Admeco, Eppendorfs, Bumaba, Sartorius and Matachana, in Colombia. • Management of Digital Content in Social Networks (Google, Twitter and Facebook Ads). • Analysing social networks indicators (Google Analytics). • Controlling the KPIs of the project.

• Management and evaluation of the business plan and company strategy. • Evaluate the KPIs of the 5 social entrepreneurship projects in tourism in Colombia.

• Analysis and monitoring of KPIs in social network campaigns from the Business School (IGC). • Analytical with Excel indicators, Google Ads and Facebook Ads.

Lecture of: • Business Planning. • New information technologies in digital marketing. • Negotiation Strategies. • Corporate social responsibility.

• Analysis of market, economic and financial indicators for the Business Intelligence Report. • Control of the KPIs of 20 projects. • Management of the cooperative logistics events. • Presentation to the CEO and the 5 Vice Presidents of the weekly report results.

• Project research about the role of the companies in conflict and post-conflict environments. • Thesis director: repository.javeriana.edu.co/bitstream/10554/11106/1/GomezDavilaAlbertoJose2012.pdf • Orientation of students.

• Analysis of management indicators. • Control and monitoring of the budget. • Collection and analysis of information for academic research. • Logistics for the participation of the University in the National Congress of the United Nations: Global Impact and CSR: Dialogue between academia, public and private sector.

• Analysis of management indicators. • Control and monitoring of the budget of the 5 areas of the Department. • Lead the group of 8 administrative monitors in the logistics of events and internal process. • Logistics for the participation of the University in the XLV Assembly of the Latin American Council of Management Schools (CLADEA).

German Course - B2 Level

Relevant Courses: International Marketing, Project Management, Social Media Marketing Thesis: “Analysis of geolocation in the digital marketing. The case of Google Maps”

Thesis: Evaluation of the Economic and Social Reintegration Policy of former combatants (PRSE).

Thesis: Business Project to create a company, which designs home furniture with ecological materials.