Marco Fontebasso

Advising on go-to-market strategy for urban vineyards as B2B platforms for companies, real estate developers, cities, and communities. Supported the productization of services, and commercial offers for corporate, real estate, and institutional clients. Designed and executed a company-first ABM engine for B2B GTM: account scoring, AI-assisted research, data enrichment, stakeholder mapping, founder-led outreach and account-level CRM pipeline tracking, improving 3x response rates among target companies.

Pre-seed investor supporting product strategy, positioning, go-to-market, and fundraising for a B2B software and AI solutions company. Helped product and commercial strategy, focused on helping SMEs control cash flow, receivables, orders, invoices, and payments. Contributed to the Protocollo Zero framework, combining cash visibility, weekly operating routines, and AI-supported workflows. Supported customer discovery, landing page strategy, webinar funnels, sales narrative, and investor materials.

Worked with the CEO to develop and position new education business units, combining go-to-market strategy, digital acquisition, and operational execution. Introduced AI-enabled workflows to improve marketing, content, and product processes. Scaled new social media channels to over 200,000 followers in less than one year. Designed acquisition-to-sales workflows connecting landing pages, social campaigns, WhatsApp, CRM nurturing, and sales follow-up.

Led marketing, growth, product strategy and business intelligence for a high-traffic digital marketplace across Italy, Germany and Spain. Acted as a senior bridge between business, marketing, product, data and technology teams to scale acquisition, brand demand, marketplace performance and internal operating systems. Scaled the Italian market from 1M to 6M users and supported Spanish market growth to nearly 1M users.

Partnered with leadership teams of mid-sized B2B companies to redesign demand generation, sales processes, and revenue operations to enable scalable growth. Core contributions: • Funnel diagnostics and growth prioritization • Design of lead generation and nurturing systems (CRM & automation) • Marketing–Sales–Customer Success alignment (RevOps model) • Pipeline management frameworks and performance dashboards

Co-founded and scaled a group of digital businesses spanning software development, online platforms, performance marketing, and lead generation. Built and managed multidisciplinary teams across software, product, design, marketing, and operations, scaling the group from 4 founders to 30 professionals. Grew annual revenues beyond €5M. Helped build and exit two spin-offs acquired in 2008 and 2011.

Launched and scaled PPC and search marketing services. Managed acquisition campaigns across Google Ads and other platforms. Built and led a team of search marketing consultants. Developed analytical frameworks for performance optimization. Grew the search division from zero to five consultants. Generated over €1M in consulting revenues. Delivered campaigns for clients including Dell, Hotels.com, Renault, lastminute.com, and Regione Liguria.

Contributed to revenue programs and partnerships for the Italian market, collaborating with EU/US teams during the early growth of search advertising, helping the Italian branch achieve top performance among European markets (in sales).