David Spang

- Key account management for major studios and independents - Preparation and presentation of external/internal business reviews - Tracking and analysis of Sky Store portfolio in terms of pricing & proposition - Negotiation with new and existing licensors in close cooperation with Legal & Acquisitions - E2E responsibility for making the licensed content available - Continuous analysis of the Sky Store portfolio with regard to content gaps - Ownership for the digitalization of core processes in the team

- Processing of promotion and price changes in the Sky Store - Editorial planning of the PPV program on Sky Select - Front-end planning of Sky Store content and promotional campaigns in CMS - Continuous market observation and competitor analysis - Development of sales-promoting measures - Successful process optimization of product and promotion planning - Planning and successful implementation of an automated process for price changes in the Sky Store catalog

- Management of reporting systems for clients - Assisting in key stakeholder meetings including post-meeting reporting - Process management

- Organisation of sales promotions (online campain concept development support, advertising materials) - Organisation support of fair appearances (ProWein) - Planning of promotional events (contest, press travel)

- Marketanalysis of TV series (sales, pricing, etc.) - Analysis of Twentieth Century Fox - film classics (awards, cast, etc.)

- Consumer Behaviour - Marketing Communications - Managing Innovation

Master's program with a double degree (M.A. Strategic Marketing Management and M.Sc. Management) at the Edinburgh Napier University

- Marketing and Advertising Psychology - Psychology and Consulting - Strategic Management