Deni Kasrel

Conceived, developed and implemented integrated strategic communications for both web and print to support and strengthen institutional mission, brand and reputation. Oversaw and coordinated outside contractors such as designers, web developers and writers for special projects.

Created and executed marketing communications plan for company that developed and sold Internet-based calendaring, notification and content management applications. Worked with senior management to set and convey corporate positioning in an evolving market.

Planned and executed all marketing and advertising activities at full-service television/video production and post-production facility.

Managed advertising/marketing/media, retail, and the newly created tourism beat. As the first full-time reporter covering local tourism, quickly established the PBJ as the source to turn to for the inside stories.

Developed and maintained full-time freelance business. Frequently placed articles in The Philadelphia Inquirer, Philadelphia Business Journal, Philadelphia City Paper, Art Matters, JazzTimes (a national magazine), Jazz Philadelphia, Seven Arts, Jewish Times, and Observer (Pennsylvania liquor industry trade paper).

Management, Marketing, Accounting, Business Policy, Human Resources

Economics, Marketing, Public Policy, Business Law