Diego Pruneda Paz

- Sponsored several innovation projects, which led to the launch of a podcasting platform with 7-figure revenues, an audio discovery platform which secured €800K in funding from Google and the launch of a complete set of smart speakers' apps - Coordinated the customization and deployment of 2 content management systems (CMS) in 19 products from 7 countries, involving more than 100 people - Championed the adoption of user-centered design, agile methodologies and continuous improvement

- Interim manager - Conducted a market analysis to define a strategy to position our products in smart speakers and connected cars. The result led to partnerships with Google, Amazon and Apple and a joint industry initiative - Negotiated 2 deals with external sales houses in local and international markets, worth €600K - Outlined a data strategy, focused on increasing CPMs 30% and on improving engagement 3x through content recommendation

- Accomplished 10% revenue growth, in the context of a -2.5% market decrease - Fostered the development of local digital products; currently, the company has a network of 90 sites, generating 20% of total traffic and 20% of revenues - Reached double-digit growth in mobile users and listening hours

- Collaborated in the definition and fostered the adoption of a new set of operational and financial KPIs for digital properties in 5 countries, which were used to guide digital transformation in the following years - Developed the valuation model used to build the business plan of a potential €100M merger with a Tier 1 telecom operator - Provided insights and forecasting models to financial, sales and product teams, to help them build digital P&L budgets